256 pages, 9.21 × 6.14 × 0.9 in
November 20, 1991
The following ISBNs are associated with this title:
ISBN - 10: 0415050642
ISBN - 13: 9780415050647
About the Book
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying. br br li This title available in eBook format. a href="http: //www.ebookstore.tandf.co.uk/?isbn=0203994213" Click here for more information /a . br li Visit our eBookstore at: a href="http: //www.ebookstore.tandf.co.uk/" www.ebookstore.tandf.co.uk /a .
From the Publisher
First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.