Advertising, Literature and Print Culture in Ireland, 1891-1922

Hardcover | September 4, 2012

byJohn Strachan, Claire Nally

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A study of Irish advertising's cultural, literary and ideological resonance in the late nineteenth and early twentieth centuries.

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A study of Irish advertising's cultural, literary and ideological resonance in the late nineteenth and early twentieth centuries.

JOHN STRACHAN is professor of English Literature at the University of Northumbria, UK. His books include Advertising and Satirical Culture in the Romantic Period (2007) and, with Alison O'Malley-Younger, Ireland at War and Peace (2011). He is Associate Editor of the Oxford Companion to English Literature and a Fellow of the Royal Hist...

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Format:HardcoverDimensions:328 pages, 8.87 × 5.66 × 1.03 inPublished:September 4, 2012Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230298737

ISBN - 13:9780230298736


Extra Content

Table of Contents

List of IllustrationsAcknowledgementsIntroductionPart I - Advertising in Ireland 1850-1914Prologue - The Irish Advertising Scene from the 1850s to the 1880sAdvertising and the Nation in the Irish Revival Part II – Print CultureThe Shan Van Vocht  (1896-1899) and The Leader (1900-1936): National Identity in AdvertisingThe Sinn Féin Depot and the Selling of Irish SportThe Lady of the House (1890-1921): Gender, Fashion and Domesticity Unionism, Advertising and the Third Home Rule Bill Part III – 'High' CultureOscar Wilde as Editor and Writer: Aesthetic Interventions in Fashion and Material CultureConsumerism and Anti-Commercialism: The Yeatses, Print Culture, and Home IndustryPart IV – Advertising in Ireland 1914-1922Advertising, Ireland and the Great WarCoda - From the Armistice to the SaorstátBibliographyIndex

Editorial Reviews

'This adventurous study of literary-mercantile relations in pre-independence Ireland makes a fresh and distinctive contribution to our understanding of Revival-era culture. The authors' skilful explication of the structural mechanics, cultural meanings and political resonances of advertising invites us to reconsider the interrelations between history, literature and consumer culture from a street-level perspective. Thoroughly researched and splendidly documented, this book will be a valuable resource for students, teachers and researchers alike.' - Liam Harte, University of Manchester, UK 'A must read. The book offers an authoritative account of the ways in which commercial information came to resonate with cultural meanings in the context of the Literary Revival, and will inspire Irish Studies scholars to think more fully about the connections between literary artefacts, print culture, visuality and economics. Fresh and compelling.'- Claire Connolly, University College Cork, Ireland"Anyone interested in the history or culture of Ireland in this period will find much to engage them in this thought-provoking volume." - CILIP Rare Books and Special Collections newsletter