Advertising, Subjectivity And The Nineteenth-century Novel: Dickens, Balzac and the Language of the…

Hardcover | May 15, 2009

bySara Thornton

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"The language of the walls" is a central concept in this inquiry into advertising's influence on production and consumption of fiction from 1830-70. New systems of advertising (on hoardings, posters, in periodicals and novels) were changing reading practices and producing a new subject hailed by the text and image of the urban landscape. This study considers the first recognition of a "virtual" world, theorizes and historicizes a crucial moment in print culture and proposes new readings of key texts.

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"The language of the walls" is a central concept in this inquiry into advertising's influence on production and consumption of fiction from 1830-70. New systems of advertising (on hoardings, posters, in periodicals and novels) were changing reading practices and producing a new subject hailed by the text and image of the urban landscap...

SARA THORNTON is Professor of English at the University of Paris 7 Denis-Diderot, France. She studied French literature at the University of London, UK, and at the Ecole Normale Supérieure in Paris before writing her PhD and 'habilitation' on Victorian literature. Publications include David Copperfield: Lectures d'une Oeuvre and Circu...
Format:HardcoverDimensions:256 pages, 8.82 × 5.62 × 0.7 inPublished:May 15, 2009Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230008321

ISBN - 13:9780230008328

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Table of Contents

List of Illustrations * Acknowledgements * Introduction * PART ONE: THE LANGUAGE OF THE WALLS * Thoroughfares for Inscription * Moving Text and Motion Pictures * Montage, Mirage and the (Mis)behavior of Language * Forms of Subjection * The Making of the Subject * PART TWO: DICKENS ADVERTISER: MERGING PARATEXT AND NOVEL * The Floating Gaze * "Anti-Bleak House" * The Gothic Mechanisms of Advertisement and Novel * ADVERTISING AS A TEXTUAL PRACTICE: THACKERAY AND BALZAC * Writing the "Fair" and the "Comedy" * Slogan, Catch-phrase, Recurrence, Return * The Vanity of the Text and Dissolving Literature * Conclusion * Notes * Bibliography * Index

Editorial Reviews

"[T]he language of the walls is a language to which it is well worth listening." —Matthew Rubery, University of Leeds