Aha!: The Moments of Insight that Shape Our World by William B. Irvine

Aha!: The Moments of Insight that Shape Our World

byWilliam B. Irvine

Hardcover | January 16, 2015

not yet rated|write a review

Pricing and Purchase Info

$23.33 online 
Earn 117 plum® points

In stock online

Ships free on orders over $25

Available in stores


Great ideas often develop gradually after studying a problem at length - but not always. Sometimes, an insight hits like a bolt from the blue. For Archimedes, clarity struck while he was taking a bath. For Gustav Mahler, it came as the blades of his oars touched the water. And for AlbertEinstein, it emerged while he was talking to a friend. Why do these moments of insight strike so suddenly? Why do they so often come to us when we are focused on something completely unrelated? And when great ideas "come to" us, where do they come from? In Aha!: The Moments of Insight that Shape Our World, philosopher William B. Irvine, author of A Guide to the Good Life and On Desire, explores these epiphanies, from the minor insights that strike us all daily, to the major realizations that alter the course of history. Focusing on aha moments asthey take place in five different domains - religion, morality, science, math, and art - Irvine provides case studies that shed light on the different ways epiphanies happen in the different domains, and on their differing social impact. Along the way, he describes some of the great aha moments inhistory, from ancient times to the present day.We like to think that our greatest thoughts are the product of our conscious mind. Irvine demonstrates, though, that it is our unconscious mind that is the source of our most significant insights, and that the role the conscious mind plays in eliciting these insights is to try, unsuccessfully, tosolve certain problems. Only if the conscious mind is willing to do this - and thereby experience considerable frustration - is the unconscious mind likely to reward it with a breakthrough insight - that the conscious mind will then take credit for.Irvine explores not only the neuroscience of aha moments but also their personal and social ramifications. How does a person respond to having a breakthrough insight that goes against a dominant paradigm? And how does the world respond when she shares that insight? Irvine shows that in many cases,what is most remarkable about those who have had the great insights of human history is not their but their courage and perseverance in fighting for the world to accept those insights.Aha! is a must-read for cognitive scientists, intellectual historians, philosophers, and anyone who has ever been blown away by the ideas that enlighten us when we least expect it.

About The Author

William B. Irvine is Professor of Philosophy at Wright State University in Dayton, Ohio. He describes himself as a twenty-first century Stoic and is author of On Desire: Why We Want What We Want; A Guide to the Good Life: the Ancient Art of Stoic Joy; and A Slap in the Face: Why Insults Hurt--And Why They Shouldn't.
A Guide to the Good Life: The Ancient Art of Stoic Joy
A Guide to the Good Life: The Ancient Art of Stoic Joy

by William B Irvine


In stock online

Available in stores

A Slap in the Face: Why Insults Hurt--And Why They Shouldnt
A Slap in the Face: Why Insults Hurt--And Why They Shouldnt

by William B. Irvine


Pre-order online

Not yet available in stores

On Desire: Why We Want What We Want
On Desire: Why We Want What We Want

by William B. Irvine


In stock online

Not available in stores

Shop this author

Details & Specs

Title:Aha!: The Moments of Insight that Shape Our WorldFormat:HardcoverDimensions:376 pages, 7 × 5 × 0.98 inPublished:January 16, 2015Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199338876

ISBN - 13:9780199338870

Look for similar items by category:

Nearby Stores

We found 0 nearby stores

Customer Reviews of Aha!: The Moments of Insight that Shape Our World


Extra Content

Table of Contents

IntroductionPart 1: The Aha Moment in Religion1. Seeing the Light2. Vision or Hallucination?3. Other People's VisionsPart 2: The Aha Moment in Morality4. The Two Kinds of Moral Epiphany5. Moral Feelings6. Moral ReformersPart 3: The Aha Moment in Science7. The Joy of Discovery8. Gaining Insights9. Dealing with RejectionPart 4: The Aha Moment in Mathematics10. Moments of Pure Insight11. The Magic of Incubation12. The After-MathPart 5: The Aha Moment in Art13. Incremental Ahas14. Artistic Creativity15. Artistic RejectionPart 6: The Aha Moment in Innovation16. Eureka! I Have Found It!17. Food for Thought18. Resistance to InnovationConclusions

Editorial Reviews

"With wide-ranging erudition and elegant style, Aha! is a fascinating study of the Eureka! phenomenon. In addition to asking how ideas happen, philosopher William B. Irvine delves deeply into how ideas transform us, individually and as a society, analyzing them from a variety of perspectives:psychological, evolutionary, sociological, and even political. Original, thought-provoking, and just a good read, this book is brimming with insights about moments of insight." --Elliot Samuel Paul, philosophy professor at Barnard College, Columbia University, and co-editor of The Philosophy of Creativity