Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation

Perfect | November 9, 2010

byBarrie Gunter

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A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.

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A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.

BARRIE GUNTER is Professor of Mass Communication and Head of the Department of Media and Communications, University of Leicester, UK. He is a Psychologist by training, has written or edited 50 books and more than 300 other publications, and currently specialises in research on social marketing and digital media issues.ANDERS HANSEN is...

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Format:PerfectDimensions:241 pages, 8.5 × 5.6 × 0.8 inPublished:November 9, 2010Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230237533

ISBN - 13:9780230237537

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Table of Contents

Acknowledgements
Alcohol Consumption and Youth: Key Issues
Alcohol Marketing over the Years
Advertising and Alcohol Consumption in Society
Alcohol Advertising and Youth Drinking Behaviour
Orientations toward Alcohol Advertisements
Alcohol Representation at Point of Sale
Impact of Alcohol Representation in the Entertainment Media
Impact of Alcohol Representation in the News
Alcohol Marketing: Regulation and Compliance
Notes
Bibliography
Index