Alternative Medicine?: A History

Paperback | August 22, 2010

byRoberta Bivins

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Walk into the local health food shop or pick up today's paper and the chances are that you'll see adverts for acupuncture and herbal medicine, hypnotists and homeopaths. Some doctors and scientists mourn the lost lustre of mainstream medicine and complain about a new breed of 'irrational'consumer. But what exactly is 'alternative' medicine? Is the astonishing popularity of alternative and multicultural medicine really such a recent development? And, given the success story of modern biomedical science, why are alternative and traditional treatments now so fashionable? Has the impersonal chillof high-tech medicine driven consumers into the arms of charismatic quacks? Or is it the cost of western medicine that makes its competitors look so attractive? Do patients seek hope, holism, or just the thrill of rebellion? This book seeks answers to all these questions and more. Comparing the medical systems of China, India, and the west - both mainstream and alternative - Roberta Bivins shows how medical expertise has migrated from one culture to another. From acupuncture in Regency England to homeopathy in the 'WildWest', Bivins unearths the roots of today's distinctions between alternative, complementary, and orthodox medicine, and shows how popular interest in medical alternatives - often of exotic origin - is a phenomenon with a long and fascinating pedigree.

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Walk into the local health food shop or pick up today's paper and the chances are that you'll see adverts for acupuncture and herbal medicine, hypnotists and homeopaths. Some doctors and scientists mourn the lost lustre of mainstream medicine and complain about a new breed of 'irrational'consumer. But what exactly is 'alternative' medi...

Roberta Bivins is Associate Professor in the Department of History at the University of Warwick. Her work focuses on the transmission of medical expertise between cultures, as exemplified by the transmission of acupuncture to the west, and by the medical experiences of non-western immigrants in multicultural Britain and America.

other books by Roberta Bivins

Acupuncture, Expertise and Cross-Cultural Medicine
Acupuncture, Expertise and Cross-Cultural Medicine

Hardcover|Mar 7 2001

$227.46 online$227.50list price
Format:PaperbackDimensions:264 pages, 7.72 × 5.08 × 0.01 inPublished:August 22, 2010Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199543763

ISBN - 13:9780199543762

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Table of Contents

Introduction: 'Rival systems of medicine'?1. 'What is this burning?'2. Health and 'The New Science'3. 'The Chinese have a great deal of wit'4. 'With our Western brethren, the case seems to be quite different'5. Conclusion: Pragmatism, Pluralism and the (Im)Patient-ConsumerFurther ReadingNotesIndex

Editorial Reviews

"A fascinating read... illuminating book" --Nayanah Siva, New Scientist 03/11/2007