Always Fresh

Paperback | July 31, 2007

byRon Joyce

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#1 National Bestseller, National Post (Business Books) • 6 Weeks on The Globe and Mail
bestseller list • A Toronto Star Bestseller • An Indigo Best Business Book of 2006


Almost every town has at least one Tim Hortons franchise. Many know that it was hockey legend Tim Horton who opened the first restaurant, but few know the inside story of Ron Joyce, who, after the death of Horton, grew the company into a colossal North American enterprise. Always Fresh is Joyce’s own story about the much-loved business that has become a cultural tradition, from 1964 and the first almost-failed Tim Hortons to Joyce’s decision to sell the company to Dave Thomas of Wendy’s.

Along the way, Joyce provides an account of the strategy behind the chain’s phenomenal expansion, the Tim Hortons philosophy of freshness and quality, and the company’s successful launch of such products as Timbits. This is a candid look at the successes and failures of a business empire and the determined passion of a man who changed our morning routines forever.

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From the Publisher

#1 National Bestseller, National Post (Business Books) • 6 Weeks on The Globe and Mailbestseller list • A Toronto Star Bestseller • An Indigo Best Business Book of 2006Almost every town has at least one Tim Hortons franchise. Many know that it was hockey legend Tim Horton who opened the first restaurant, but few know the inside story o...

ROBERT THOMPSON has written for The Globe and Mail, Golf Magazine and the National Post, and has appeared on CBC?s The National, CBC Newsworld and Global News. He is the co-author of The Third Best Hull, a bestselling humorous biography of Dennis Hull. Robert Thompson lives in Toronto.
Format:PaperbackDimensions:272 pages, 9 × 6 × 0.75 inPublished:July 31, 2007Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0002554143

ISBN - 13:9780002554145

Customer Reviews of Always Fresh

Reviews

Rated 1 out of 5 by from Not worth your time The book read very arrogant and one-sided. It is more the personal biography of Ron Joyce rather than the untold story of Tim Hortons.
Date published: 2008-01-01
Rated 5 out of 5 by from An honest account - delightful! It’s not that often that I pick up a business book and find myself riveted to my seat – eyes glued open. And although I like to read before I retire at night as it helps me to relax – it is usually not a business book. However after I picked up this book I could not wait to find somewhere quiet to continue reading it. It’s not that I find it particularly well written – but it is chock full of easy lessons – all written between the lines of the story of the favored Canadian meeting place – Tim Horton’s. This is Ron Joyce’s account of the infancy and growth of Tim Horton’s Donuts – or TDL as it is known now. “Always fresh”, which was the mantra of the company also became the slogan and is also the title of the book. I picked up the book a the airport and read the entire four hours. Different from most business books – this account of the growth of TDL highlights the success but also speaks frankly of the mistakes, failures and regrets that Ron Joyce experienced through over 20 years of building the Canadian Empire. The success for TDL revolved around several simple lessons: • Concentrate on smaller markets • Risk – try new ideas – even of they fail they are great lessons • Differentiate yourself • Support your business partners • Do what you think is fair Ron Joyce clearly followed his heart when building TDL. From forgiving franchise fees for franchisees who were experiencing hardships to making decisions he was both comfortable and uncomfortable with – Ron Joyce used common sense and vision to build his way to success. Finally – a book that tells the real story – from a man that clearly would not step on anyone to succeed – but encouraged teamwork for inevitable success. I encourage every small business owner to read this recount of small business gone BIG! Mandie Crawford, President Roaring Women Ltd.
Date published: 2007-12-01