Always Fresh

Paperback | July 31, 2007

byRon Joyce

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#1 National Bestseller, National Post (Business Books) • 6 Weeks on The Globe and Mail
bestseller list • A Toronto Star Bestseller • An Indigo Best Business Book of 2006


Almost every town has at least one Tim Hortons franchise. Many know that it was hockey legend Tim Horton who opened the first restaurant, but few know the inside story of Ron Joyce, who, after the death of Horton, grew the company into a colossal North American enterprise. Always Fresh is Joyce’s own story about the much-loved business that has become a cultural tradition, from 1964 and the first almost-failed Tim Hortons to Joyce’s decision to sell the company to Dave Thomas of Wendy’s.

Along the way, Joyce provides an account of the strategy behind the chain’s phenomenal expansion, the Tim Hortons philosophy of freshness and quality, and the company’s successful launch of such products as Timbits. This is a candid look at the successes and failures of a business empire and the determined passion of a man who changed our morning routines forever.

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From the Publisher

#1 National Bestseller, National Post (Business Books) • 6 Weeks on The Globe and Mailbestseller list • A Toronto Star Bestseller • An Indigo Best Business Book of 2006Almost every town has at least one Tim Hortons franchise. Many know that it was hockey legend Tim Horton who opened the first restaurant, but few know the inside story o...

ROBERT THOMPSON has written for The Globe and Mail, Golf Magazine and the National Post, and has appeared on CBC?s The National, CBC Newsworld and Global News. He is the co-author of The Third Best Hull, a bestselling humorous biography of Dennis Hull. Robert Thompson lives in Toronto.
Format:PaperbackDimensions:272 pages, 9 × 6 × 0.75 inPublished:July 31, 2007Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0002554143

ISBN - 13:9780002554145

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