An Integrative Approach to Innovation Management: Patterns of Companies' Innovation Orientation and Customer Responses to Product Program Innovativen by Nicolas ZachariasAn Integrative Approach to Innovation Management: Patterns of Companies' Innovation Orientation and Customer Responses to Product Program Innovativen by Nicolas Zacharias

An Integrative Approach to Innovation Management: Patterns of Companies' Innovation Orientation and…

byNicolas Zacharias

Paperback | September 8, 2011

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Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.
Dr. Nicolas Zacharias completed his doctoral dissertation under the supervision of Prof. Dr. Ruth Stock-Homburg at the Department of Marketing & Human Resource Management at the Technische Universität Darmstadt.
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Title:An Integrative Approach to Innovation Management: Patterns of Companies' Innovation Orientation and…Format:PaperbackDimensions:97 pages, 21 × 14.8 × 0.01 inPublished:September 8, 2011Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3834933384

ISBN - 13:9783834933386

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Table of Contents

Patterns and Performance Outcomes of Innovation Orientation; Product Program Innovativeness and Customer Loyalty; Configuration Theory, Boundary Theory, and Information Economics; Implications for Research and Managerial Practice