An Introduction to Behavioral Economics by Nick WilkinsonAn Introduction to Behavioral Economics by Nick Wilkinson

An Introduction to Behavioral Economics

byNick Wilkinson, Matthias Klaes

Paperback | April 10, 2012

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An Introduction to Behavioral Economics offers a comprehensive, rigorous, and up-to-date introduction to what is one of the most rapidly advancing areas in economics today. It considers the debates in this exciting field through a cross-disciplinary approach that incorporates insights from economics and other social sciences, as well as evolutionary biology and neuroscience.

This edition features:
- Two new chapters, Chapter 2 on methodology and Chapter 4 on beliefs, heuristics and biases
- Fully revised content, including expanded material on neuroeconomics, rationality, and behavioral game theory 
- A large number of real-life case studies and examples, as well as review questions

NICK WILKINSON is Professor at Richmond the American International University in London and has taught economics and finance in various international institutions in the UK and USA. He has also worked in business management in both countries and served as a consultant to many companies, mainly in the leisure industry. He has authored ...
Title:An Introduction to Behavioral EconomicsFormat:PaperbackDimensions:592 pagesPublished:April 10, 2012Publisher:Macmillan Education UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230291465

ISBN - 13:9780230291461


Table of Contents


Chapter 1 Nature of Behavioral Economics

Chapter 2 Methodology


Chapter 3 Beliefs, Heuristics and Biases

Chapter 4 Values, Preferences and Choices

Chapter 5 Decision Making under Risk and Uncertainty

Chapter 6 Mental Accounting


Chapter 7 The Discounted Utility Model

Chapter 8 Alternative Intertemporal Choice Models


Chapter 9 Behavioral Game Theory

Chapter 10 Fairness and Social Preferences


Chapter 11 Rationality, Welfare and Happiness

Chapter 12 The Future of Behavioral Economics

Editorial Reviews

''This edition has the full potential to continue to serve as a leading textbook in the field of behavioral economics. Its intuitive structure, comprehensive coverage of the topics, and discussion-stimulating case studies will be highly appreciated by the reader. It is rare that a second edition offers such a dramatic improvement, both pedagogically and content-wise. In addition to being a premier text for the upper level undergraduate and graduate students, it is an outstanding reference book for any researcher in the field.'' — Natalia V. Czap, University of Michigan"The second volume expands, and brings up-to-date, this engaging and erudite introduction to the field of behavioral economics. By providing their own unique and interesting perspective on the material they review, the authors succeed at the difficult task of holding the reader's interest while providing remarkably comprehensive coverage. This book will help readers to share in the excitement of those currently working in the field." — George Loewenstein, Carnegie Mellon University"This book provides an excellent overview of the most important advancements in the field of behavioral and experimental economics. It is a brilliant textbook for social researchers, as well as for students interested in this exciting area." — Michalis Drouvelis, University of Birmingham, UK ''Behavioral economics has gone mainstream. With its new status comes the demand for it in the undergraduate curriculum. An Introduction to Behavioral Economics is comprehensive, while presented with the minimum technical fuss and replete with examples that are easy to relate to. All in all, it should prove to be a very useful and accessible introductory text at the undergraduate level.'' — Sujoy Mukerji, Oxford University, UK "This book is highly valuable for the field of behavioral economics as it gives a comprehensive overview of both individual decision making and decision making in strategic settings with at least two individuals. It serves very well not only for teaching to graduate and undergraduate students, but also as a reference for specialists." — Kirsten I.M. Rohde, Erasmus School of Economics, Erasmus University Rotterdam, the Netherlands ''Behavioral Economics is a wonderful introduction to the emerging field of behavioral economics to advanced undergraduates and masters students alike. It has a comprehensive treatment of individual decision-making, while also covering the more recent developments in behavioral game theory.'' — Miguel A. Fonseca, University of Exeter, UK