An Introduction to Franchising by Robert Webber

An Introduction to Franchising

byRobert Webber

Paperback | January 22, 2013

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A practical, applied textbook offering introduction to the world of franchising from the perspectives of both the franchisor and franchisee. clear . It is a unique text for use by students studying franchising, or by students or practitioners interested in buying a franchise or in franchising their business model.

About The Author

ROBERT WEBBER is a senior lecturer in Franchising and Entrepreneurship at De Montfort University, UK.

Details & Specs

Title:An Introduction to FranchisingFormat:PaperbackDimensions:288 pages, 10.8 × 6.33 × 0.6 inPublished:January 22, 2013Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230361641

ISBN - 13:9780230361645

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Extra Content

Table of Contents

The Origins and History of Franchising
Defining Franchising
The Pros and Cons of Franchising
The Affiliation between Franchisor and Franchisee
The Role of Ethics in Franchising
Cultivating a Franchised Business
The Steps to Buying a Franchise
Legal and Financial
Developing the Future of Franchising
The International Arena
Exit Strategies
The Future of Franchising

Editorial Reviews

"If you are contemplating franchising, you must not miss this book – easy to understand, it highlights many of the 'trials and tribulations' inherent to the franchise model. A much needed addition to the far too small list of well-written franchise guides!" - Dr. Marko Grünhagen, Lumpkin Distinguished Professor of Entrepreneurship, Eastern Illinois University