An Introduction to Public Relations and Communication Management

Paperback | November 23, 2012

byJoy Chia, Gae Synnott

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An Introduction to Public Relations and Communication Management, 2e brings together an international and local focus with research from academic researchers, case studies and firsthand accounts of public relations in practice. It includes tools for practice for students to help them put thetheory into practice. It helps students to understand and appreciate the skills that will be required to work in Public Relations and gives students a stronger appreciation of the context and theory, to develop practitioners who are better prepared and capable of adding value to their organisations.Australian, New Zealand, and international scholars and practitioners have contributed to the book to provide the most effective public relations techniques and how they can be considered and improved. The Reflect and Discuss points in each chapter match the theory with the practice.

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An Introduction to Public Relations and Communication Management, 2e brings together an international and local focus with research from academic researchers, case studies and firsthand accounts of public relations in practice. It includes tools for practice for students to help them put thetheory into practice. It helps students to un...

Joy Chia is the Head of the School of Applied Media and Social Sciences, Monash University. In her previous position she was the academic director of the public relations undergraduate and postgraduate programs at the University of South Australia. Joy is a Fellow of the Public Relations Institute of Australia (PRIA) and past PRIA (SA...

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Format:PaperbackDimensions:432 pages, 9.76 × 8.03 × 0.01 inPublished:November 23, 2012Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195578600

ISBN - 13:9780195578607

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Table of Contents

ContributorsPrefaceAcknowledgmentsPart 1: The Rationale for Practice1. Twenty-first Century Public Relations2. What is Shaping Public Relations Practice: Challenges and Developments3. Theoretical Contexts4. Public Relations Ethics5. Public Relations Research6. Focus on Asian Public Relations Stakeholder ManagementPart 2: Public Relations Operations and Practice7. Working on the Outside: Public Relations Practice in the Community8. Communicating on the Inside to Build Supportive Workforces9. Corporate-Level Public Relations: Reputations, Brands, Identities10. Strategies to Proactively Manage Activity11. Government Relations: Information, Influence and Political Success12. An Issues-Crisis Perspective13. Engaging with the Media14. Social Media and Public Relations15. PR Directions and Beginning a Toolkit For Your FutureIndex