An Introduction To Survey Research, Volume Ii: Carrying Out The Survey by Ernest L. CowlesAn Introduction To Survey Research, Volume Ii: Carrying Out The Survey by Ernest L. Cowles

An Introduction To Survey Research, Volume Ii: Carrying Out The Survey

byErnest L. Cowles, Edward Nelson

Paperback | March 20, 2019

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Survey research is a powerful tool to help understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values, which serve as the drivers of individual behavior.

This two-volume book is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end-users of survey information. This second volume focuses on carrying out a survey- including how to formulate survey questions, steps that researchers must use when conducting the survey, and impacts of rapidly changing technology on survey design and execution. The authors conclude with an important, but often neglected aspect of surveys-the presentation of results in different formats appropriate to different audiences.

Ernest L. Cowlesis professor emeritus of sociology at California State University, Sacramento. He served as the director of the Institute for Social Research for 8 years and continues as a senior research fellow. Before becoming director of the Institute for Social Research, he directed research centers at the University of Illinois fo...
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Title:An Introduction To Survey Research, Volume Ii: Carrying Out The SurveyFormat:PaperbackDimensions:138 pagesPublished:March 20, 2019Publisher:Business Expert PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1949991288

ISBN - 13:9781949991284

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