Analysis For Marketing Planning

Paperback | November 29, 2007

byDonald Lehmann, Russell Winer

not yet rated|write a review
Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.

Pricing and Purchase Info

$126.37 online
$156.95 list price (save 19%)
Ships within 3-5 weeks
Ships free on orders over $25

From the Publisher

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis....

Format:PaperbackDimensions:312 pages, 9.1 × 6.4 × 0.5 inPublished:November 29, 2007Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0073529842

ISBN - 13:9780073529844

Look for similar items by category:

Customer Reviews of Analysis For Marketing Planning

Reviews

Extra Content

Table of Contents

Chapter 1 Overview

Chapter 2 Defining the Competitive Set

Chapter 3 Industry Analysis

Chapter 4 Competitor Analysis

Chapter 5 Customer Analysis

Chapter 6 Market Potential and Sales Forecasting

Chapter 7 Developing Product Strategy