Analysis of International Business Strategies in the Retail Industry by Katja Steinhauser

Analysis of International Business Strategies in the Retail Industry

byKatja Steinhauser

Kobo ebook | December 6, 2017

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Bachelor Thesis from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Applied Sciences Kempten, language: English, abstract: The focus of the present study is to analyze which specific strategic preferences retailers pursue in the scope of their internationalization process. Furthermore, it is examined which strategies are most suitable to achieve foreign success. This occurs in regard of the food-/ near-food and the non-food retail branch. In the concrete context this research considers the basic strategic orientation of internationally active retail firms. In addition, the relation to the successful implementation of the market entry, as well as the market operation with regard to the marketing concept is investigated.

Title:Analysis of International Business Strategies in the Retail IndustryFormat:Kobo ebookPublished:December 6, 2017Publisher:GRIN VerlagLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3668588899

ISBN - 13:9783668588899

Appropriate for ages: All ages

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