Analytic Activism: Digital Listening and the New Political Strategy by David Karpf

Analytic Activism: Digital Listening and the New Political Strategy

byDavid Karpf

Paperback | December 8, 2016

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Some of the most remarkable impacts of digital media on political activism lie not in the new types of speech it provides to disorganized masses, but in the new types of listening it fosters among organized pressure groups. Beneath the easily visible waves of e-petitions, "likes," hashtags,and viral videos lies a powerful undercurrent of activated public opinion. In this book, David Karpf offers a rich, detailed assessment of how political organizations carefully monitor this online activity and use it to develop new tactics and strategies that help them succeed in the evolving hybridmedia system. Karpf discusses the power and potential of this new "analytic activism," exploring the organizational logics and media logics that determine how digital inputs shape the choices that political campaigners make. He provides the first careful analysis of how organizations like Change.organd Upworthy.com influence the types of political narratives that dominate our Facebook newsfeeds and Twitter timelines. He investigates how MoveOn.org and it "netroots" peers use analytics to listen more effectively to their members and supporters. He also identifies two boundaries of analyticactivism - the analytics floor and analytics frontier - which define the scope of this new style of organized citizen engagement. The book concludes by examining the limitations of analytic activism, raising a cautionary flag about the ways that putting too much faith in digital listening can lead to a weakening of civil society as a whole.

About The Author

David Karpf is Assistant Professor of Media and Public Affairs at George Washington University.
Analytic Activism: Digital Listening and the New Political Strategy
Analytic Activism: Digital Listening and the New Political Strategy

by David Karpf

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The MoveOn Effect: The Unexpected Transformation of American Political Advocacy
The MoveOn Effect: The Unexpected Transformation of American Political Advocacy

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Details & Specs

Title:Analytic Activism: Digital Listening and the New Political StrategyFormat:PaperbackDimensions:216 pages, 9.25 × 6.12 × 0.68 inPublished:December 8, 2016Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0190266139

ISBN - 13:9780190266134

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