Analyzing and Reporting Focus Group Results

Paperback | July 24, 1997

byRichard A. Krueger

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Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.

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From the Publisher

Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews importan...

Richard Krueger, Ph.D., is a professor emeritus and senior fellow at the University of Minnesota. He spent 25 years with the University of Minnesota Extension Service serving as evaluation leader. Now he teaches qualitative research methods and program evaluation at the University of Minnesota. Although trained as a quantitative resear...
Format:PaperbackDimensions:160 pages, 10 × 7 × 0.4 inPublished:July 24, 1997Publisher:Sage Publications

The following ISBNs are associated with this title:

ISBN - 10:0761908161

ISBN - 13:9780761908166

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Table of Contents

PART ONE: THE FOUNDATION Introduction to Analysis Critical Ingredients of Qualitative Analysis Analysis Principles of Particular Importance to Focus Group Research Analysis Considerations for Focus Group Research PART TWO: DOING ANALYSIS The Analysis Process Tools and Equipment for Making Analysis Easier Questions Focus Group Analysts Must Face Strategies Used by Experts Advice for First-Timers PART THREE: SHARING RESULTS Principles of Reporting Written Reports Oral Reports PART FOUR: POSTSCRIPT