Analyzing Media Messages: Using Quantitative Content Analysis In Research by Daniel RiffeAnalyzing Media Messages: Using Quantitative Content Analysis In Research by Daniel Riffe

Analyzing Media Messages: Using Quantitative Content Analysis In Research

byDaniel Riffe, Stephen Lacy, Frederick Fico

Paperback | December 17, 2013

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Analyzing Media Messagesis a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques.

This thoroughly revised third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book¿s companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles.

This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.

Daniel Riffe¿is Richard Cole Eminent Professor in Journalism and Mass Communication at UNC-Chapel Hill and editor ofJournalism & Mass Communication Quarterly. His research examines mass communication and environmental risk, political communication, and research methodology. Before joining UNC-Chapel Hill, he was Presidential Research S...
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Title:Analyzing Media Messages: Using Quantitative Content Analysis In ResearchFormat:PaperbackDimensions:214 pages, 8.8 × 5.9 × 0.6 inPublished:December 17, 2013Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0415517672

ISBN - 13:9780415517676

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Table of Contents

1. Introduction  2. Defining Content Analysis as a Social Science Tool  3. Designing Content Analysis  4. Measurement  5. Sampling  6. Reliability  7. Validity  8. Data Analysis  9. Computers