Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

June 19, 2020|
Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience by Dincer Atli
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Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For companies to be profitable, they need to utilize the neuromarketing approach to understand how consumers view products and react to marketing, both consciously and unconsciously. Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience is a key reference source that provides relevant theoretical frameworks and the latest empirical research findings in the neuromarketing field. While highlighting topics such as advertising technologies, consumer behavior, and digital marketing, this publication explores cognitive practices and the methods of engaging customers on a neurological level. This book is ideally designed for marketers, advertisers, product developers, brand managers, consumer behavior analysts, consumer psychologists, managers, executives, behaviorists, business professionals, neuroscientists, academicians, and students.

Title:Analyzing the Strategic Role of Neuromarketing and Consumer NeuroscienceFormat:Kobo ebookPublished:June 19, 2020Publisher:IGI GlobalLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1799831299

ISBN - 13:9781799831297

Appropriate for ages: All ages

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