Annual Report Of The Wisconsin State Horticultural Society (volume 46)

Paperback | February 7, 2012

byWisconsin State Society

not yet rated|write a review
This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated.1916 Excerpt: ... you even though you take a loss on a rising market. Put this burden on your sales manager's shoulder, but stand behind him strongest when the market goes against him, remembering that he can't win every time. VALUE OF COOPERATIVE MARKETING OF FRUITS C. M. Seeker, Mather. The question has been asked "Why was the Wisconsin Cranberry Sales Company formed? How was it formed? And how successful has been the experiment?" In the main this whole question of the value of cooperative marketing of cranberries or any fruit hinges on the proper methods of distribution. Before the Wisconsin Cranberry Sales Co. was formed competitive marketing failed utterlytat a time when large crops were harvested. Growers had no way of knowing what markets were available and they were at the mercy of buyers who visited their bogs and bought their crops outright. If they were unwilling to sell outright they found little satisfaction in shipping to commission men. The experience of one grower illustrates the unscientific system of marketing then prevailing. This grower had a crop of about 2000 barrels and ordinarily should have made a profit of from $2000 to $4000. He sold the first two cars at $5.50 per barrel, the next three at $3.50 and the last few cars were sold so low as to show a loss on the whole crop. Every grower was a competitor of his neighbor as each tried to rush his berries into some market as he got them ready, regardless of the condition of said market, of the weather, or of the price. Everyone competing, there were no standard grades nor uniformity of pack. The result was that large cities, such as Chicago, St. Paul, Minneapolis and Kansas City, were overstocked with carelessly packed fruit, while other markets were bare. In 1005 the Wisconsin growers under the leadersh...

Pricing and Purchase Info

$27.95

Out of stock online

From the Publisher

This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated.1916 Excerpt: ... you even though you take a loss on a rising market. Put this burden on your sales manager's shoulder, but stand behind him stron...

Format:PaperbackDimensions:58 pages, 9.69 × 7.44 × 0.12 inPublished:February 7, 2012Publisher:General Books LLCLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0217336523

ISBN - 13:9780217336529

Look for similar items by category:

Customer Reviews of Annual Report Of The Wisconsin State Horticultural Society (volume 46)

Reviews