Anthro-Vision: A New Way to See in Business and Life

June 8, 2021|
Anthro-Vision: A New Way to See in Business and Life by Gillian Tett
$36.36 
$39.99 save 9%
Hardcover
Earn 182 plum® points
Buy Online
Ship to an address
Free shipping on orders over $35
Pick up in store
To see if pickup is available,
Find In Store
To check store inventory,
Prices and offers may vary in store

about

While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society’s most urgent challenges.

Amid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, Big Data, or artificial intelligence platforms. Gillian Tett points to anthropology—the study of human culture. Anthropologists learn to get inside the minds of other people, helping them not only to understand other cultures but also to appraise their own environment with fresh perspective as an insider-outsider, gaining lateral vision.

Today, anthropologists are more likely to study Amazon warehouses than remote Amazon tribes; they have done research into institutions and companies such as General Motors, Nestlé, Intel, and more, shedding light on practical questions such as how internet users really define themselves; why corporate projects fail; why bank traders miscalculate losses; how companies sell products like pet food and pensions; why pandemic policies succeed (or not). Anthropology makes the familiar seem unfamiliar and vice versa, giving us badly needed three-dimensional perspective in a world where many executives are plagued by tunnel vision, especially in fields like finance and technology.

“Fascinating and surprising” (Fareed Zararia, CNN), Anthro-Vision offers a revolutionary new way for understanding the behavior of organizations, individuals, and markets in today’s ever-evolving world.
Gillian Tett chairs the editorial board, US, for the Financial Times and writes columns for the world’s leading newspaper covering finance, business, and the political economy. She has been named British Journalist of the Year, Columnist of the Year, and Business Journalist of the Year in the UK and won two Society for ...
Loading
Title:Anthro-Vision: A New Way to See in Business and Life
Format:Hardcover
Product dimensions:304 pages, 9 X 6 X 1.1 in
Shipping dimensions:304 pages, 9 X 6 X 1.1 in
Published:June 8, 2021
Publisher:Avid Reader Press / Simon & Schuster
Language:English
Appropriate for ages:All ages
ISBN - 13:9781982140960

Recently Viewed
|