Art and Print Production: Concept, Technology and Application

Paperback | January 1, 2008

byN. N. Sarkar

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Art and Print Production is a comprehensive textbook designed especially for the students of Mass Communication and Graphic Design. The book succinctly covers the entire gamut of the theory of Art and Print Production. Beginning with the concept of "Art," it takes up all technical issuesarising in any pre-printing or post-printing situation and then moves to some of the important application areas. It discusses at length, the finer details of paper, colour, type and business of graphics, emphasizing costing and estimating. In spite of the book's highly technical theme, the simplelanguage and accompanying visuals make it easy for the students to comprehend. This book is practical in its approach and addresses the requirements of students and practitioners. It identifies and defines their problems concretely, analyzes and suggests the solutions thereto, adapted to local needs, tastes and perceptions. A unique feature of this book is the treatment of thesubject in the context of its applicability and the technology available in India at present or in the foreseeable future. This book will be extremely useful to students as well as practising executives in taking logical, result-oriented decisions on design selection.

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Art and Print Production is a comprehensive textbook designed especially for the students of Mass Communication and Graphic Design. The book succinctly covers the entire gamut of the theory of Art and Print Production. Beginning with the concept of "Art," it takes up all technical issuesarising in any pre-printing or post-printing situ...

N. N. Sarkar is Formerly at the Indian Institute of Mass Communication, Delhi.

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Format:PaperbackDimensions:500 pages, 9.49 × 7.28 × 0.94 inPublished:January 1, 2008Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195692241

ISBN - 13:9780195692242

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Table of Contents

1. Art and production: concept and theories2. Typography3. Visual picture illustration4. Layout5. Principles of design6. Colour in design7. Copy for printing8. Printing processes9. Digital prepress10. Desktop publishing11. Paper and Finishing12. Estimating and costing13. Newspaper make-up14. Advertising design15. Identity mark16. Periodicals17. Poster design18. Packaging design19. Direct pieces20. Book design