Art and Print Production

Paperback | June 13, 2013

byN. N. Sarkar

not yet rated|write a review
Beginning with the concept of "art", the book covers all technical issues arising in any pre-printing or post-printing situation and encompasses layout planning, designing, and graphic technology as a whole. It discusses at length the finer details of paper, colour, type, and the business ofgraphic design, emphasizing the issues involved in costing and estimating. The book uses visual representations to facilitate the comprehension of technical contents. This book is practical in its approach and will be extremely useful to students as well as practitioners as it identifies andanalyses print- and design-related problems and suggests solutions that can be adapted according to the local needs, tastes, and perceptions.

Pricing and Purchase Info

$40.50

Ships within 1-3 weeks
Ships free on orders over $25

From the Publisher

Beginning with the concept of "art", the book covers all technical issues arising in any pre-printing or post-printing situation and encompasses layout planning, designing, and graphic technology as a whole. It discusses at length the finer details of paper, colour, type, and the business ofgraphic design, emphasizing the issues involv...

N.N Sarkar is a graphic designer who specializes in typography, layout, design, and print production. He was formerly Associate Professor at Indian Institute of Mass Communication (IIMC) in New Delhi. Prior to his stint at IIMC, he was a practising graphic designer for more than two decades at various reputed organizations, advertisin...

other books by N. N. Sarkar

Mastering SQL Server 2014 Data Mining
Mastering SQL Server 2014 Data Mining

Paperback|Dec 29 2014

$65.92 online$73.95list price(save 10%)
Amazon EC2 Cookbook
Amazon EC2 Cookbook

Paperback|Nov 27 2015

$47.08 online$51.95list price(save 9%)
Mems And Nanotechnology For Gas Sensors
Mems And Nanotechnology For Gas Sensors

Hardcover|Oct 9 2015

$181.90

see all books by N. N. Sarkar
Format:PaperbackDimensions:540 pages, 9.84 × 7.48 × 0.07 inPublished:June 13, 2013Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0198085567

ISBN - 13:9780198085560

Look for similar items by category:

Customer Reviews of Art and Print Production

Reviews

Extra Content

Table of Contents

1. Art and Production: An Overview2. Typography3. Visual Images4. Layout5. Principles of Design6. Colour in Design7. Copy for Printing8. Printing Processes9. Digital Prepress10. Desktop Publishing11. Paper and Finishing12. Costing and Estimating13. Newspapaer Makeup14. Advertising Design15. Identity Design16. Periodicals17. Poster Design18. Packaging Design19. Direct Communication20. Book Design21. Outdoor Design