Art and Print Production

Paperback | June 13, 2013

byN. N. Sarkar

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Beginning with the concept of "art", the book covers all technical issues arising in any pre-printing or post-printing situation and encompasses layout planning, designing, and graphic technology as a whole. It discusses at length the finer details of paper, colour, type, and the business ofgraphic design, emphasizing the issues involved in costing and estimating. The book uses visual representations to facilitate the comprehension of technical contents. This book is practical in its approach and will be extremely useful to students as well as practitioners as it identifies andanalyses print- and design-related problems and suggests solutions that can be adapted according to the local needs, tastes, and perceptions.

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Beginning with the concept of "art", the book covers all technical issues arising in any pre-printing or post-printing situation and encompasses layout planning, designing, and graphic technology as a whole. It discusses at length the finer details of paper, colour, type, and the business ofgraphic design, emphasizing the issues involv...

N.N Sarkar is a graphic designer who specializes in typography, layout, design, and print production. He was formerly Associate Professor at Indian Institute of Mass Communication (IIMC) in New Delhi. Prior to his stint at IIMC, he was a practising graphic designer for more than two decades at various reputed organizations, advertisin...

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Format:PaperbackDimensions:540 pages, 9.84 × 7.48 × 0.68 inPublished:June 13, 2013Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0198085567

ISBN - 13:9780198085560

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Table of Contents

1. Art and Production: An Overview2. Typography3. Visual Images4. Layout5. Principles of Design6. Colour in Design7. Copy for Printing8. Printing Processes9. Digital Prepress10. Desktop Publishing11. Paper and Finishing12. Costing and Estimating13. Newspapaer Makeup14. Advertising Design15. Identity Design16. Periodicals17. Poster Design18. Packaging Design19. Direct Communication20. Book Design21. Outdoor Design