Arts Management: Uniting Arts and Audiences in the 21st Century by Ellen RosewallArts Management: Uniting Arts and Audiences in the 21st Century by Ellen Rosewall

Arts Management: Uniting Arts and Audiences in the 21st Century

byEllen Rosewall

Paperback | November 13, 2013

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Designed for students and practitioners with little experience in not-for-profit management, Arts Management provides an indispensable guide to the theory and practice of managing arts and cultural organizations. This concise text engages readers with case studies and critical-thinkingexercises that will develop their ability to adapt to a changing industry. From governance and human resources to program development, financial management, and marketing, Arts Management addresses the unique atmosphere of managing the arts today. It meets the standards of the AAAE (Association ofArts Administration Educators) guaranteeing that both current and future practitioners will be prepared to meet the challenges of managing today's arts organizations.
Ellen Rosewall is Professor of Arts Management at the University of Wisconsin-Green Bay, where she coordinates the Arts Management program. She is co-founder of the Wisconsin Arts Management Educational Partnership (WAMEP) and sits on the board of the Association of Arts Administration Educators (AAAE).
Title:Arts Management: Uniting Arts and Audiences in the 21st CenturyFormat:PaperbackDimensions:352 pages, 9.25 × 6.12 × 0.68 inPublished:November 13, 2013Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199973709

ISBN - 13:9780199973705


Table of Contents

IntroductionAcknowledgements1. What is Arts Management?Defining the artsDefining cultureDefining arts managementOrganizing the arts through historyThe arts in AmericaThe arts in contemporary society2. Management and LeadershipManagement todayThe four functions of managementHistorical development of management: 1776-1920Historical development of management: 1920-2000Management and the arts organizationLeadership vs. management3. Organizational StructurePhilosophy of organizational structureFor-profit business (aka the "private sector")Government (aka the "public sector")Not-for-profit (aka the "social sector")Not-for-profit regulations and benefitsAlternative structuresChoosing a structureForming an arts not-for-profit4. PlanningWhy plan?Why not plan?Types of plansMission, vision and valuesAssessing the organization: situational analysisCreating the plan: goals, objectives and strategiesManaging the planning process5. Governance and the Board of DirectorsGovernance vs. managementThe not-for-profit board of directorsTypes of boardsFiduciary dutyGoverning responsibilities of the board of directorsResponsibilities of the individual board memberThe role of the board in fund-raisingCommittees of the boardRelationship of board and staffRecruiting board members6. Personnel and Volunteer ManagementThe not-for-profit workforceWhich types of staff should be hired?The Organizational ChartPersonnel managementVolunteers in the arts organization7. Program Planning and EvaluationMission-based program planningFunctions of arts organizationsArtistic considerations in planningAudience and community considerationsDefining successDetermining feasibilityEvaluating programs8. Financial Management, Part 1Financial distinctions of not-for-profit businessesFinancial management terms and conceptsFinancial management systemsChart of accountsTypes of financial statements9. Financial Management, Part 2Indicators of financial healthInternal controlsThe financial management cycleBudgetingPlanning and accounting for contributed incomeFund accountingPlanning and accounting for earned incomeAuxiliary business venturesAsset management10. Fundraising, Part 1: The BasicsWhat is fundraising?The fundraising mentalityPreparation for successful fundraisingWho gives to the arts?Government's role in arts support11. Fundraising, Part 2: From Theory to PracticeDonor relations and fundraising ethicsProspect researchThe annual campaignWriting a successful fundraising letterSuccessful grant writingSoliciting corporate sponsorship12. Education and the artsDefining basic termsThe arts and human developmentArts education in the school settingEducation in the arts organization13. Marketing and Audience DevelopmentChallenges of marketing the artsThe marketing mindsetUnderstanding arts audiencesHas technology hurt arts attendance?How consumer behavior affects marketingMarketing trends and practicesThe impact of social mediaAudience developmentMarketing planningMarketing research14. Marketing TechniquesTarget marketingPositioningCommunicating the messageThe Marketing MixProductPlacePricePromotionPublic RelationsAdvertisingSales Promotion15. Community EngagementWhat is community engagement?Challenges of community engagementCommunity arts developmentSocial and civic benefits of arts and cultureArts in the economyPublic art16. Arts AdvocacyGovernment and the artsThe arts in the United StatesAdvocacyMaking the case for the artsGetting started in legislative advocacyDeveloping effective messagesAppendices:Appendix I: Sample template for an arts business planAppendix II: Strategic plan templateAppendix III: Commitment to serveAppendix IV: Volunteer job descriptionAppendix V: Sample chart of accountsAppendix VI: Child's Play Statement of ActivitiesAppendix VII: Child's Play Financial positionAppendix VIII: Child's Play budgetAppendix IX: Child's play program reportAppendix X: Dairyland Arts Council grant applicationAppendix XI: Sample appeal letterAppendix XII: Sample media releaseAppendix XIII: Sample advocacy letterAppendix XIV: Arts service organizationsGlossaryIndex