Ashes To Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Trium ph of Philip Morris by Richard KlugerAshes To Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Trium ph of Philip Morris by Richard Kluger

Ashes To Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Trium ph…

byRichard Kluger

Paperback | July 29, 1997

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No book before this one has rendered the story of cigarettes -- mankind's most common self-destructive instrument and its most profitable consumer product -- with such sweep and enlivening detail.

Here for the first time, in a story full of the complexities and contradictions of human nature, all the strands of the historical process -- financial, social, psychological, medical, political, and legal -- are woven together in a riveting narrative. The key characters are the top corporate executives, public health investigators, and antismoking activists who have clashed ever more stridently as Americans debate whether smoking should be closely regulated as a major health menace.

We see tobacco spread rapidly from its aboriginal sources in the New World 500 years ago, as it becomes increasingly viewed by some as sinful and some as alluring, and by government as a windfall source of tax revenue. With the arrival of the cigarette in the late-nineteenth century, smoking changes from a luxury and occasional pastime to an everyday -- to some, indispensable -- habit, aided markedly by the exuberance of the tobacco huskers.

This free-enterprise success saga grows shadowed, from the middle of this century, as science begins to understand the cigarette's toxicity. Ironically the more detailed and persuasive the findings by medical investigators, the more cigarette makers prosper by seeming to modify their product with filters and reduced dosages of tar and nicotine.

We see the tobacco manufacturers come under intensifying assault as a rogue industry for knowingly and callously plying their hazardous wares while insisting that the health charges against them (a) remain unproven, and (b) are universally understood, so smokers indulge at their own risk.

Among the eye-opening disclosures here: outrageous pseudo-scientific claims made for cigarettes throughout the '30s and '40s, and the story of how the tobacco industry and the National Cancer Institute spent millions to develop a "safer" cigarette that was never brought to market.

Dealing with an emotional subject that has generated more heat than light, this book is a dispassionate tour de force that examines the nature of the companies' culpability, the complicity of society as a whole, and the shaky moral ground claimed by smokers who are now demanding recompense
Richard Kluger began a career in journalism at The Wall Street Journal, and was a writer for Forbes magazine and then the New York Post before becoming literary editor of the New York Herald Tribune during its final years. In book publishing he served as executive editor at Simon and Schuster, and editor-in-chief at Atheneum. A fulltim...
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Title:Ashes To Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Trium ph…Format:PaperbackDimensions:832 pages, 7.99 × 5.21 × 1.77 inPublished:July 29, 1997Publisher:Knopf Doubleday Publishing Group

The following ISBNs are associated with this title:

ISBN - 10:0375700366

ISBN - 13:9780375700361

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Although cigarettes are more deadly than hard drugs, AIDS, auto accidents and guns combined, the tobacco industry is extremely influential and little regulated. Richard Kluger offers a Pulitzer Prize-winning account of this fatal addiction in Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris. An engrossing account of the American tobacco industry, he centres on Phillip Morris to tell the story of the cigarette. From clever marketing, medical 'detective work,' corporate hypocrisy and legislative cowardice to the Marlboro Man and Joe Camel, this definitive study is an incredible work of investigative journalism.