Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content

Kobo ebook | April 26, 2010

byJames Mathewson, Frank Donatone, Cynthia Fishel

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Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day!

  • Take search optimization to the next level by providing the right content to the right user at the right time
  • Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms
  • New techniques for defining keywords more effectively
  • Authored by IBM web pioneers with 45+ years of content and search optimization experience

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$41.98 list price (save 22%)
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From the Publisher

Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day! Take search optimization to the next level by providing the right content to the right user at the right time Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms...

Format:Kobo ebookPublished:April 26, 2010Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:013704822X

ISBN - 13:9780137048229

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