Business Project Management And Marketing: Mastering Business Markets by Michael KleinaltenkampBusiness Project Management And Marketing: Mastering Business Markets by Michael Kleinaltenkamp

Business Project Management And Marketing: Mastering Business Markets

byMichael KleinaltenkampEditorWulff Plinke, Ingmar Geiger

Hardcover | January 18, 2016

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Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.  

Michael Kleinaltenkamp is full professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and services marketing.Wu...
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Title:Business Project Management And Marketing: Mastering Business MarketsFormat:HardcoverDimensions:399 pagesPublished:January 18, 2016Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3662485060

ISBN - 13:9783662485064

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Table of Contents

Order Management.- Inquiry Evaluation and Proposal Preparation.- Pricing and Revenue Planning in the Project Business.- Order Financing and Financial Engineering.- Contract Management.- Negotiation Management.- Project Management.- Project Cooperation.