Augustus, First Roman Emperor: Power, Propaganda and the Politics of Survival by Matthew D. H. ClarkAugustus, First Roman Emperor: Power, Propaganda and the Politics of Survival by Matthew D. H. Clark

Augustus, First Roman Emperor: Power, Propaganda and the Politics of Survival

byMatthew D. H. Clark

Paperback | January 15, 2011

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Rome's first emperor, Augustus, the adopted son of Julius Caesar, has probably had the most lasting effect on history of all rulers of the classical world. This book focuses on his rise to power and on the ways in which he then maintained authority throughout his reign. It is often assumedthat the close relationship between power and presentation, popularly known as "spin", is a modern phenomenon. Augustus, however, emerges as consummate master of the political process, using propaganda to fashion his own historical legacy. Clark examines the importance of his chief political advisorMaecenas, the patron of Horace and Virgil; and of his military commander Agrippa. He also considers the contrasting fates of the main poets of Augustus' reign, Virgil and Ovid, and the public monuments that - as much as poetry - served to shape his reputation.
Matthew D. H. Clark teaches Classics and Ancient History at Shrewsbury School. He is co-author of Measuring the Cosmos (2003) and reviews regularly for JACT.
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Title:Augustus, First Roman Emperor: Power, Propaganda and the Politics of SurvivalFormat:PaperbackDimensions:160 pages, 8.39 × 5.39 × 0.51 inPublished:January 15, 2011Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:190467514X

ISBN - 13:9781904675143

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Table of Contents

List of Illustrations
Author's Note on Roman Names
Map of the Roman Empire
Map of Italy

Introduction:  'Boy, You Owe Everything to Your Name'

Part I:  The Failure of the Roman Republic
1.  The Strains of Empire
2.  The Death of the Republic

Part II:  Gaius Julius Caesar Octavianus
3.  Calculated Risks
4.  The Battle for the Empire.  42-30 BC

Part III:  Caesar Augustus
5.  The Res Publica of Augustus
6.  The Frontiers of Empire
7.  The Myth of Caesar Augustus
8.  Social Engineering: 'Back to Basics'
9.  The Imperial Family

The Verdict

Family Tree
Bibliography
Index