B-to-B Electronic Marketplaces

B-to-B Electronic Marketplaces

Kobo ebook | June 29, 2013

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Evi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective? How does the interplay between the purchase situation and the B-to-B E-marketplace characteristics influence the success of a supplier relationship?
Title:B-to-B Electronic MarketplacesFormat:Kobo ebookPublished:June 29, 2013Publisher:Deutscher UniversitätsverlagLanguage:English

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