Bargain Fever: How To Shop In A Discounted World

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Bargain Fever: How To Shop In A Discounted World

by Mark Ellwood

Penguin Publishing Group | October 17, 2013 | Hardcover

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When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood investigates what happens to markets when everything's negotiable.

Format: Hardcover

Dimensions: 288 pages, 9.25 × 6.5 × 1 in

Published: October 17, 2013

Publisher: Penguin Publishing Group

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1591845807

ISBN - 13: 9781591845805

Found in: Consumer Behaviour

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– More About This Product –

Bargain Fever: How To Shop In A Discounted World

Bargain Fever: How To Shop In A Discounted World

by Mark Ellwood

Format: Hardcover

Dimensions: 288 pages, 9.25 × 6.5 × 1 in

Published: October 17, 2013

Publisher: Penguin Publishing Group

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1591845807

ISBN - 13: 9781591845805

Read from the Book

IntroductionMy name’s Mark, but I’m surprised my parents didn’t call me Markdown. Bargains have loomed large throughout my life. Growing up in London, I remember my mother’s coupon stash. It was stored in an old Turkish delight box, clear plastic and brittle, that sat on the kitchen counter, just level with a child’s eyes. Always stuffed with ripped-out coupons, their ragged edges meant that the lid could never quite close; the box gave off a sugary whiff of rosewater that made deals, quite literally, delicious. My mother is from Scotland; were bargain-hunting an Olympic sport, her countrymen would win gold, silver, and bronze (and probably melt them down for their value). Tartan tightfistedness is the butt of constant British jokes. Insulating windows with double panes is a booming business in Scotland, they say, because it stops the children from hearing the ice cream truck when it comes around.In my mother’s case, the determination to root out price adjustments is arguably her favorite hobby. She regularly returns items so she can, instead, rebuy them on sale. The staff at the refund counter at Marks & Spencer, the British department store, greet her by name with the warmth of an old friend. That same urge for a deal first emerged in me when I was a teenager, trawling for music in local record stores (RIP, HMV). I would drive from suburb to suburb on a single-minded search: to find the rare new releases that had been marked down to spike their chart placements. Nothing was
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From the Publisher

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood investigates what happens to markets when everything's negotiable.

About the Author

Mark Ellwood is a journalist whose reporting on retail has appeared in the Financial Times, Bloomberg BusinessWeek, W, GQ, The New York Times Style magazine, and Travel + Leisure, among other publications. He is also a TV producer and presenter. He lives in New York City.

Editorial Reviews

“Well-written and illuminating, Ellwood reveals the implications bargain shopping holds for American retailing not just in the present, but for years to come” — Publishers Weekly


 

“This book is a bargain hunter’s bible.”—Michael Tonello, author, Bringing Home the Birkin

“Ever wonder how you wound up with so much stuff in your house? Through gumshoe investigative reporting and revealing case studies, Mark Ellwood’s Bargain Fever explores our addiction to acquiring abundantly on the cheap—whether we need the items or not—and how corporations have encouraged and nourished it with coupons, outlets, sales, and other commercial gimmicks. The science of whipping up this consumerism frenzy is startling and somewhat revolting; Bargain Fever is a shopaholic’s cure.”— Dana Thomas, author, Deluxe


 

“Witty, incisive, and sharply observant, Bargain Fever had me laughing out loud from page one.”— Tilly Bagshawe, author, Adored


 

“Bargain Fever is just as fierce, funny, tenacious, and tantalizing as its author. I love this book.”—Kelly Cutrone, founder, People’s Revolution, and author, Normal Gets You Nowhere