Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability

August 19, 2021|
Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability by Ximena Rueda Fajardo
$223.50
Hardcover
Earn 1,118 plum® points
Buy Online
Ship to an address
Pre-order online.Free shipping on orders over $35
Pick up in store
To see if pickup is available,
Buy In Store
Not sold in stores
Prices and offers may vary in store

about

This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs.

Deep inequalities, violence and urbanization characterize the region. Despite the reduction of poverty observed during the first two decades of the 21st century, Latin America is the most unequal region in the world. Outside active war zones, the region has the highest homicide rate in the world; and both elements-violence and inequality-are deeply intertwined. Markets have a crucial role to play in closing this gap and offering job and income opportunities, especially to the unemployed youth, paving the way for a safer, more peaceful and sustainable development.

In this book, the authors present a collection of cases in which the private sector (mainly large corporations) have attempted to close the gap in access to goods and services, all with diverse outcomes. The book also offers a theoretical reflection on the role community enterprises that manage common-pool resources and who can play a role in serving markets and creating income opportunities for the rural poor.

The book is recommended for managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential to lift people out of poverty and to promote a more equal society.

Ximena RuedaFajardo is Associate Professor at the School of Management at the Universidad de los Andes, Colombia.Marlen Gabriele Arnold is a professor in the field of sustainability. Currently, she holds the Chair for Corporate Environmental Management and Sustainability at the Chemnitz University of Technology, Germany.Judy N. Muthuri...
Loading
Title:Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability
Format:Hardcover
Product dimensions:160 pages, 9.21 X 6.14 X 0.68 in
Shipping dimensions:160 pages, 9.21 X 6.14 X 0.68 in
Published:August 19, 2021
Publisher:Routledge
Language:English
Appropriate for ages:All ages
ISBN - 13:9781138389120

Recently Viewed
|