208 pages, 7.5 × 5.25 × 0.75 in
May 1, 2001
The following ISBNs are associated with this title:
ISBN - 10: 0786853077
ISBN - 13: 9780786853076
From the Publisher
Whether they are called clients, customers, constituents, or, in Disney-speak, guest, all organizations must better serve the people who purchase their products and services or risk losing them. Now, for the first time, one critical element of the methods behind the magic that is the Walt Disney World Resort-quality service-is revealed in Be Our Guest. Even before Tom Peters and Bob Waterman profiled Walt Disney World Resort in their groundbreaking book In Search of Excellence, the most popular resort destination in the world enjoyed a reputation as a company that sets the benchmark for best business practices. Be Our Guest outlines proven Disney principles and processes for helping your organization focus its vision and align its people and infrastructure into a cohesive strategy that delivers on the promise of exceptional customer service.
About the Author
Michael D. Eisner, chairman and chief executive officer of the Walt Disney Company, lives in Los Angeles.
From Our Editors
In a brand-new series, the world-renowned Disney Institute reveals the strategies that have sealed Disneys extraordinary reputation in a highly competitive and ever-evolving business environment.For years, the Disney Institute (formerly Disney University) has offered seminars to scores of business professionals who flock to Walt Disney World in order to learn the techniques and philosophies that allow The Walt Disney Company to achieve extraordinary success. The Institutes seminars are designed to share with other companies the insights of Disneys approach, so that those companies can increase productivity and eventually reap similar results. Companies that have participated in the seminars include American Express, Blockbuster Entertainment, Ben & Jerrys Ice Cream, Eastman Kodak, Ernst & Young, IBM, AT&T, Mobil Oil, Nordstrom, Ritz-Carlton, Saks Fifth Avenue, SmithKline Beecham, Sloan-Kettering Cancer Center, Target, United Parcel Service and many more. Be Our Guest features anecdotes and case studies from various companies that describe how they adopted the techniques learned in the seminars to create an environment that nurtures success. Business professionals from all industries around the world will be eager to explore tried-and-true methods of assuring customer loyalty.