Be Unique or Be Ignored: The CEO's Guide to Branding

Kobo ebook | November 11, 2013

byMarc H. Rudov

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Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of me-too competition. Most CEOs allow their companies to copy or resemble their competitors. If people don't "get" your company's brand -- its value proposition -- within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.

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From the Publisher

Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of me-too competition. Most CEOs allow their companies to copy or resemble their competitors. If people don't "get" your company's br...

Format:Kobo ebookPublished:November 11, 2013Publisher:MHR EnterprisesLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0974501751

ISBN - 13:9780974501758

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