Beauty Imagined: A History of the Global Beauty Industry

Paperback | October 29, 2011

byGeoffrey Jones

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The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estee Lauder, L'Oreal, and Shiseido, have imagined beauty for us.This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and thebusiness organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization ofbeauty ideals throughout the world.Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new marketsare opened up worldwide.In the twenty first century, beauty is again being re-imagined anew.

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The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estee Lauder, L'Oreal, and Shiseido, have imagined beauty for us.This book provides the first authoritative history of the global beauty industry...

Geoffrey Jones previously taught at the universities of Cambridge and Reading, and at the London School of Economics and Political Science, in Great Britain. He is the author and editor of many prize-winning books and articles on the history of international business, including British Multinational Banking 1830-1990 (OUP, 1993), Merc...

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Format:PaperbackDimensions:432 pages, 9.21 × 6.14 × 0.01 inPublished:October 29, 2011Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199639620

ISBN - 13:9780199639625

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Table of Contents

Introduction: The Business of BeautyPart I: Beauty Imagined1. Scent and Paris2. How do I Look?3. Cleanliness and CivilizationPart II: Beauty Diffused4. Beauty Amid War and Depression5. The Television Age6. Global Ambitions Meet Local Markets7. The Uncertain Identity of BeautyPart III: Beauty Re-Imagined8. Challenges from New Quarters9. Globalization and TribalizationConclusion: The Dream Machine

Editorial Reviews

"Geoffrey Jones has written a formidable history of the Beauty Industry that reads like a novel. Beauty Imagined, A History of the Global Beauty Industry... is poised to become a classic of the genre. It should be read by anyone involved in the beauty business." --Ingrid Giertz-Martenson, EH.NET "Although the book is not written as a how-to guide, there are plenty of lessons for entrepreneurs and industry executives" --Women's Wear Daily "Nothing slips away in Jones' book...it's an enormous assembly of inter-linked stories...all the great cosmetic monsters rampage through the book." --Veronica Horwell, The Guardian