Becoming Steve Jobs: The Evolution Of A Reckless Upstart Into A Visionary Leader

Hardcover | March 24, 2015

byBrent Schlender, Rick Tetzeli

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There have been many books—on a large and small scale—about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others.

Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?

Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.

Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products.

A rich and revealing account that will change the way we view Jobs, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.

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From the Publisher

There have been many books—on a large and small scale—about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others. Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, hal...

BRENT SCHLENDER is one of the premiere chroniclers of the personal computer revolution, writing about every major figure and company in the tech industry. He covered Steve Jobs for the Wall Street Journal and Fortune for nearly 25 years. RICK TETZELI, executive editor of Fast Company, has covered technology for two decades. He is the ...

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Format:HardcoverDimensions:464 pages, 9.47 × 6.46 × 1.55 inPublished:March 24, 2015Publisher:McClelland & StewartLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0771079141

ISBN - 13:9780771079146

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Customer Reviews of Becoming Steve Jobs: The Evolution Of A Reckless Upstart Into A Visionary Leader

Reviews

Rated 5 out of 5 by from This book's amazing!!!!! I bought this book last week, and it is just amazing. For those of you who are interested in technology, or a fan of Apple, this is a MUST read. Would recommend this book to anyone, it is completely worth it's price.
Date published: 2015-07-11
Rated 5 out of 5 by from There is more to the story Just when you think you know all you need to about Mr. Jobs, turns out there's more. A fantastic book and an inspiring business guide. What a complex, contrary, fascinating man and there are lessons within this bio that are useful to anyone trying to create something new in the world.
Date published: 2015-04-06

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Editorial Reviews

“Becoming Steve Jobs is fantastic. After working with Steve for over 25 years, I feel this book captures with great insight the growth and complexity of a truly extraordinary person. I hope that it will be recognized as the definitive history.”—Ed Catmull, president, Disney Animation and Pixar"Steve Jobs is the person who most inspires the new generation of Silicon Valley entrepreneurs. In this deeply-researched book, you'll find the most truthful portrait of the real Steve Jobs." — Marc Andreessen"Smart, accurate, informative, insightful and at times, utterly heartbreaking.... Becoming Steve Jobs is going to be an essential reference for decades to come." — John Gruber, Daring Fireball