Beeronomics: How Beer Explains the World by Johan SwinnenBeeronomics: How Beer Explains the World by Johan Swinnen

Beeronomics: How Beer Explains the World

byJohan Swinnen, Devin Briski

Hardcover | August 15, 2017

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From prompting a transition from hunter-gatherer to an agrarian lifestyle in ancient Mesopotamia to bankrolling Britain's imperialist conquests, strategic taxation and the regulation of beer has played a pivotal role throughout history. Beeronomics: How Beer Explains the World tells thesestories, and many others, whilst also exploring the key innovations that propelled the industrialization and consolidation of the beer market.At the same time when mega-mergers in the brewing industry are creating huge transnationals selling their beer across the globe, the craft beer movement in America and Europe has brought the rich history of ancient brewing techniques to the forefront in recent years. But less talked about is theeconomic influence of this beverage on the world and the myriad ways it has shaped the course of history. Beeronomics covers world history through the lens of beer, exploring the common role that beer taxation has played throughout and providing context for recognizable brands and consumer trendsand tastes.Beeronomics examines key developments that have moved the brewing industry forward. Its most ubiquitous ingredient, hops, was used by the Hanseatic League to establish the export dominance of Hamburg and Bremen in the sixteenth century. During the late nineteenth century, bottom-fermentation led tothe spread of industrial lager beer. Industrial innovations in bottling, refrigeration, and TV advertising paved the way for the consolidation and market dominance of major macrobreweries like Anheuser Busch in America and Artois Brewery in Belgium during the twentieth century. We're now in the eraof global integration - one multinational AB InBev, claims 46% of all beer profits - but there's a counterrevolution afoot of small, independent craft breweries in both America, Belgium and around the world. Beeronomics surveys these trends, giving context to why you see which brands and styles onshelves at your local supermarket or on tap at the nearby pub.
Johan Swinnen is Professor of Economics and Director of the LICOS-Centre for Institutions and Economic Performance at the KU Leuven, Senior Research Fellow at the Centre for European Policy Studies (CEPS) and a Visiting Scholar at the Centre for Food Security and the Environment (FSE) at Stanford University. He is a Fellow of the AAEA ...
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Title:Beeronomics: How Beer Explains the WorldFormat:HardcoverDimensions:192 pages, 8.5 × 5.31 × 0 inPublished:August 15, 2017Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0198808305

ISBN - 13:9780198808305

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Table of Contents

Introduction: From Monastries to Multinationals and Back1. The World's Oldest Profession: Brewing in the Cradle of Civilization2. A Revolution Every Thousand Years: How Hops Jumpstarted Commercial Brewing in Medieval Europe3. The Brew that Launched a Thousand Ships: How Porter Paid for the British Royal Navy4. A Revolution Every Thousand Years, Part II: How Bottom-Fermentation Made Beer the Darling of the Scientific and Industrial Revolutions5. How TV Killed the Local Brewery6. Beer Monopoly: How the Belgian Beer Barons Dethroned the King7. Socialist Lubricant: Liberalization, Take-Overs, and Restructuring of the East European Brewery Industry8. The Belgian White: Reincarnation of an Old World Brew9. The Reinheitsgebot: Protection Against Competition or Contamination?10. From Land to Brand: How Nineteenth-Century Nationalist Politics Planted the Seeds for the Global Trademark Battle Over "Budweiser"11. The Great Convergence: The Fall of the Beer-Drinking Nation, the Rise of the Beer-Drinking World12. From Vodka to Baltika: Deciphering Russia's Recent Love Affair with Beer13. Trading Water or Terroir? The Changing Nature of the Beer Trade14. Craft Nation: How Belgium's "Peasant Beers" Became the Best in the World15. Hop Heads and Locaholics: Strategies of the American Craft Beer Movement