Behavioral Economics and Public Health

Paperback | September 25, 2015

EditorChristina A. Roberto, Ichiro Kawachi

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Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is heeded? How can food labeling be modified toinform healthy food choices? Behavioral Economics and Public Health is the first book to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the behavioral economics principles that are most relevant to public health,this book offers details on how these principles can be employed to mitigating the world's greatest health threats, including obesity, smoking, risky sexual behavior, and excessive drinking. With contributions from an international team of scholars from psychology, economics, marketing, publichealth, and medicine, this book is a trailblazing new approach to the most difficult and important problems of our time.

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From the Publisher

Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is heeded? How can food labeling be modified toinform healthy food choices? Behavioral Economi...

Christina A. Roberto, PhD, is an Assistant Professor of Social and Behavioral Sciences and Nutrition at the Harvard T.H. Chan School of Public Health. She is a psychologist and epidemiologist whose research aims to identify, understand, and alter the environmental and social forces that promote unhealthy eating behaviors linked to obes...

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Format:PaperbackDimensions:368 pages, 9.25 × 6.12 × 0.68 inPublished:September 25, 2015Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:019939833X

ISBN - 13:9780199398331

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Table of Contents

1. Christina A. Roberto and Ichiro Kawachi: An Introduction to Behavioral Economics and Public Health2. Justin S. White and William H. Dow: Intertemporal Choices for Health3. Dennis Rnger and Wendy Wood: Maintenance of Healthy Behaviors: Forming and Changing Habits4. Rebecca Ferrer, William Klein, Jennifer Lerner, Valerie Reyna, and Dacher Keltner: Emotions and Health Decision-Making: Extending the Appraisal Tendency Framework to Improve Health and Health Care5. Brent McFerran: Social Norms, Beliefs, and Health6. Jason Riis and Rebecca K. Ratner: Communicating for action: the importance of memorability and actionability7. Zoe Chance, Ravi Dhar, Michelle Hatzis, and Kim Huskey: Nudging Individuals Toward Healthier Food Choices with the 4Ps Framework for Behavior Change8. Kristina Lewis and Jason Block: Incentivizing Health Behaviors9. Brian Wansink: Slim By Design: Moving from Can't to CAN10. Michael Sanders and Michael Hallsworth: Applying Behavioural Economics in a Health Policy Context: Dispatches from the front lines11. Frederick J. Zimmerman: From Choice Architecture to Policy Infrastructure: Multi-Level Theory and the Political Economy of Health Behaviors

Editorial Reviews

"Want to promote healthy behavior? Make sure you understand the ideas in this important book." --Peter A Ubel, Madge and Dennis T. McLawhorn University Professor, Schools of Business, Public Policy, and Medicine, Duke University