Benchmarking National Tourism Organisations And Agencies: Understanding Best Performance by John LennonBenchmarking National Tourism Organisations And Agencies: Understanding Best Performance by John Lennon

Benchmarking National Tourism Organisations And Agencies: Understanding Best Performance

EditorJohn Lennon, Hugh Smith, Nancy Cockerell

Hardcover | July 14, 2006

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This book examines comparative performance and best practice in National Tourism Organisations/ Administrations from extensive research carried out in 2003 and 2004. It compares qualitative and quantitative data in order to ascertain best performance.

Analysis is contained in detail for eight National Tourism Organisations based in four Continents, comprising: Australia, Canada, France, Ireland, The Netherlands, South Africa and Spain. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The National Tourism Organisation, structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes methodology of the research and provides discussion and comment of the main roles and success formula in comparable National Tourism Organisations.

' Useful, practical guide to government's involvement in tourism over the past decade or more

' Brings insight from both the academic and practitioner markets

' International Case Studies

Best known for his work with the world-renowned rock group, The Beatles, John Winston Lennon was born in Liverpool, England on October 9, 1940 to Alfred and Julia Stanley Lennon. Lennon was married twice, first to Cynthia Powell in 1962, with whom he had a child, John Julian, and later, in 1969, to Yoko Ono, the mother of his son Sean ...
Title:Benchmarking National Tourism Organisations And Agencies: Understanding Best PerformanceFormat:HardcoverDimensions:274 pages, 9.45 × 6.5 × 0.98 inPublished:July 14, 2006Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0080446574

ISBN - 13:9780080446578

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Table of Contents

Benchmarking ' A range of approaches. Current trends and isssues: The rationale for states' involvement in tourism. Trends in tourism performance. Structure, legal status and the role of NTOs. Australia. Canada.
France. Ireland. Netherlands. New Zealand. South Africa. Spain.

Editorial Reviews

"...its authors deserve to be congratulated because of their contributions to this emerging field from the practical perspective."
-Metin Kozak, Mugla University, TOURISM MANAGMENT, 2006 (in press)