Better And Faster: The Proven Path To Unstoppable Ideas by Jeremy GutscheBetter And Faster: The Proven Path To Unstoppable Ideas by Jeremy Gutsche

Better And Faster: The Proven Path To Unstoppable Ideas

byJeremy Gutsche

Hardcover | March 17, 2015

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Out-innovate, outsmart and outmaneuver your competitors with tactics from the CEO of, Jeremy Gutsche.

In our world of chaos and change, what are you overlooking? If you knew the answer, you’d be a better innovator, better manager, and better investor.

This book will make you better by teaching you how to overcome neurological traps that block successful people, like you, from realizing your full potential. Then, it will make you faster by teaching you 6 patterns of opportunity: Convergence, Divergence, Cyclicality, Redirection, Reduction and Acceleration. Each pattern you’ll learn is a repeatable shortcut that has created fortunes for ex-criminals, reclusive billionaires, disruptive CEOs and ordinary people who unexpectedly made it big. 

In an unparalleled study of 250,000 ideas, Jeremy and his team have leveraged their 100,000,000 person audience to study what actually causes opportunity: data-driven research that was never before possible. The result is a series of frameworks battle-tested with several hundred brands, and top executives at some of the most successful companies in the world who rely on Jeremy to accelerate their hunt for ideas.

Better and Faster will help you learn to see patterns and clues wherever you look that will put you on the smarter, easier path to finding those breakthrough ideas, faster.
JEREMY GUTSCHE is an innovation expert, award-winning author, one of the most sought-after keynote speakers on the planet, and the founder of, the world's #1 most popular trend-spotting website.  Prior to founding Trend Hunter, Jeremy grew a $1 billion portfolio for Capital One, and today over 300 brands rely on his exp...
Title:Better And Faster: The Proven Path To Unstoppable IdeasFormat:HardcoverDimensions:272 pages, 8.55 × 5.83 × 0.9 inPublished:March 17, 2015Publisher:The Crown Publishing GroupLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0385346549

ISBN - 13:9780385346542


Rated 5 out of 5 by from Can't put this book down!, Better & Faster is a riveting book for both business-minded individuals and anyone who's looking to welcome innovation into their lives. Using colourful anecdotes framed with 6 patterns of opportunity, Better & Faster provides a great toolkit and inspiration to set you on the path to success.
Date published: 2015-04-16
Rated 5 out of 5 by from Business Made Easy If you're looking to expand your knowledge about business, branding and how to succeed Better and Faster is just the book you need to have in your arsenal. Gutsche lays out six easy to follow patterns to help you spot innovation and increase your chance at uncovering success. My favorite story is about an organic and social good food company called Dave's Killer Bread that tells the tale of redemption of an ex-con that leveraged his story and aligning multiple trends into a successful bread business.
Date published: 2015-04-15
Rated 5 out of 5 by from See Opportunity Everywhere I really enjoyed reading this fast-paced and enlightening book. The best part about reading this was that it actually made me see the world around me in a different light. I'm constantly spotting patterns of opportunity and training myself to avoid complacency in all areas of life once I realized how a few small changes can make a large impact.
Date published: 2015-04-14
Rated 5 out of 5 by from Kept me engaged There's a lot of good business logic to be extracted from Better and Faster. For small business and large alike the stories of successfully leveraging key patterns provide real life takeaways for your company. I'd definitely recommend this book to a friend.
Date published: 2015-04-14
Rated 5 out of 5 by from Engaging and informative This book is hard to put down for many reasons. Full of real world examples to help inspire and teach, Better and Faster will get people to their next big idea in no time. Yet at the end of the day, it's full of case studies that are interesting in and of themselves.
Date published: 2015-04-14
Rated 5 out of 5 by from Fantastic Book Ya know, some books just suck you in making it difficult to put them down for any significant period of time. Better and Faster is no exception. I really enjoyed the personal stories, they add a real charm to the book. But the best bits --the patterns of opportunity -- provide readers with a framework that is both practical and educational. 10/10 would recommend.
Date published: 2015-04-14
Rated 5 out of 5 by from Zipped Through It Easy to read and packed with cool stories. I haven't read that many business books, but someone gave me this one so I checked it out and ended up really liking it. Best story for me was the Dave's Killer Bread (convergence pattern).
Date published: 2015-04-14
Rated 5 out of 5 by from Informative Yet Educational Unlike other business books that are really difficult to access for the layperson, Better & Faster is a great and swift read. I liked that not all of the examples involve the usual multi-national corporate suspects – they also include startups, individuals who had no business succeeding in life and stories from Gutsche's own journey as an entrepreneur and visionary. This makes the book informative while still being educational and informative.
Date published: 2015-04-13
Rated 5 out of 5 by from Super informative and fun to read Definitely best in class in terms of business books. Better and Faster not only gave me applicable tips and tools (note: the patterns of opportunity are so spot on) to use on a day-to-day basis, but the anecdotes -- sometimes personal to the author Jeremy Gutsche -- made it a pleasure to read.
Date published: 2015-04-12
Rated 5 out of 5 by from should be required reading! I was pleasantly surprised to find that Better & Faster, unlike a lot of business books I've had experience with, is an entertaining and educational read. The storytelling shed light on lesser known business stories, and helps bring his six patterns of opportunity to life.
Date published: 2015-04-12
Rated 5 out of 5 by from Couldn't put this book down! Insightful read that explores business in a refreshing way! Better and Faster's patterns of success and case studies make the book an addictive page turner that will appeal to a diverse group. Its passage about Zara founder Amancio Ortega and his brand's philosophy was one of my favourite segments while author Jeremy Gutsche's personal stories gave readers a look at his humble beginnings!
Date published: 2015-04-12
Rated 4 out of 5 by from NYT Bestseller for a reason One of the things I enjoyed most about reading Better and Faster is that the anecdotes are factual and engaging, much like the style of a Malcolm Gladwell book. The timeless patterns of opportunity and pitfalls of becoming a "farmer" are definitely eye-opening and although I have little experience in business or management, I'll definitely come back to concepts like "Throw away your best idea" to boost my own creativity. Entrepreneurs, marketers and informed consumers can't afford to miss the insights in Better and Faster. This book is a must-read, your will be better (and faster) for it.
Date published: 2015-04-12
Rated 5 out of 5 by from An Inspiring Page-Turner! As someone who doesn't typically gravitate towards business books, I could not put Better & Faster down! The book features so many unknown and fascinating stories about brands -- both big and small -- that you'll never know existed. Jeremy creates an unparalleled dialogue between the stories and his six patterns that help people find their next big opportunity. I definitely recommend this book -- and not just to people in business!
Date published: 2015-04-12

Editorial Reviews

"Jeremy Gutsche’s latest book is a gem. Using a wealth of research and an array of great stories, he shows you how to avoid the traps that inhibit your progress. Then he shows you smart, useful tools to help you find breakthrough ideas better and faster.”- Daniel H. Pink, NY Times bestselling author of To Sell is Human and DriveAn instant classic! Jeremy has delivered a well-researched, passionate, inspiring book you will gulp and then study. It will lead to countless new ventures and adventures for those lucky enough to read it." - Seth Godin, bestselling author of What To Do When It's Your Turn   “Gutsche nails it with this book. He’ll teach you neurological habits that can accelerate your success and make you into a fire-breathing, game-changing innovator of epic proportions.” - Guy Kawasaki, Former Chief Evangelist of Apple, Chief Evangelist of Canva and bestselling author of The Art of Social Media   “Better and Faster grabbed me from the first page.  The stories and compelling writing make this book a joy to read.  But the real payoff comes from the big and immensely practical ideas.  Gutsche’s contrast between farmers and hunters and the six patterns of opportunity are pure gold.   Buy it, read it, and teach these lovely lessons to others – you will be glad you did.” - Robert I. Sutton, Stanford Professor and co-author of Scaling Up Excellence    “Better and Faster is an epic method for all those who want to become better at innovating, managing and adapting. Stop missing out on your hidden potential, harness your hunter instincts and learn Gutsche’s 6 shortcuts to remarkable opportunity” - Josh Linkner, NY Times bestselling author of Road to Reinvention, Venture Capitalist   "Gutsche pushes us to push our own potential. This book will make you see the power of ideas in a new light." - Scott Belsky, Founder/CEO of Behance and WSJ bestselling author of Making Ideas Happen   "The cutting edge just got sharper. Jeremy Gutsche’s book unleashes fascinating stories and genius takeaways that will launch your game to the next level." - Sally Hogshead, NY Times bestselling author of How the World Sees You and Fascinate   "Rich with examples and practical tips, Better and Faster is essential reading for any manager.” - Hayagreeva Rao, Stanford Professor and co-author of Scaling Up Excellence