Better Business Plus Mybizlab With Pearson Etext -- Access Card Package by Michael R. Solomon

Better Business Plus Mybizlab With Pearson Etext -- Access Card Package

byMichael R. Solomon, Mary Anne Poatsy, Kendall Martin

Book & Toy | March 2, 2017

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NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of MyLab™ and Mastering™ platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering platforms, you may also need a Course ID, which your instructor will provide.

 

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For courses in introductory business.

This package includes MyLab Intro to Business.

 

Conversational, question and answer approach to contemporary business

Better Business introduces the business content readers need--in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages readers to engage more fully with the material. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, readers have a powerful learning tool that captures the evolving issues and opportunities of business.

 

Personalize learning with MyLab Intro to Business

MyLab™ Intro to Business is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

 

0134641833 / 9780134641836 Better Business Plus MyLab Intro to Business with Pearson eText -- Access Card Package

 

Package consists of:

  • 0134522745 / 9780134522746 Better Business
  • 0134527879 / 9780134527871 MyLab Intro to Business with Pearson eText -- Access Card -- for Better Business

About The Author

Michael R. Solomon is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph’s University in Philadelphia. He also is Professor of Consumer Behavior at the Manchester School of Business, University of Manchester, United Kingdom. Michael’s primary research and consulting ...
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Details & Specs

Title:Better Business Plus Mybizlab With Pearson Etext -- Access Card PackageFormat:Book & ToyDimensions:640 pages, 10.9 × 8.5 × 0.9 inPublished:March 2, 2017Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0134641833

ISBN - 13:9780134641836

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Extra Content

Table of Contents

I. Looking at the Business Environment

1. Business Basics

2. Economics and Banking

3. Ethics in Business

4. Business in a Global Economy

 

II. Starting and Structuring a Business

5. Small Business and the Entrepreneur

6. Forms of Business Ownership

 

III. Managing a Business and Employees

7. Business Management and Organization

8. Motivation, Leadership, and Teamwork

9. Human Resource Management

10. Online Business and Technology

11. Production, Operations, and Supply Chain Management

 

IV. Principles of Marketing

12. Marketing and Consumer Behavior

13. Product Development, Branding, and Pricing Strategies

14. Promotion and Distribution

 

V. Principles of Finance

15. Financing and Accounting for Business Operations

16. Investment Opportunities in the Securities Market