Better Business

Paperback | January 6, 2015

byMichael R. Solomon, Mary Anne Poatsy, Kendall Martin

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NOTE: You are purchasing a standalone product; MyBizLab does not come packaged with this content. If you would like to purchase both the physical text and MyBizLab search for ISBN-10:  0134088506/ISBN-13:  9780133920581. That package includes ISBN-10:  0133920585/ISBN-13: 9780133920581 and ISBN-10: 0133935485 /ISBN-13:  9780133935486.


For introduction to business courses. 

 

A better way to learn business.

Better Business offers the business content students need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience. One of the most significant shifts in the business environment since the first edition of Better Business is the explosive growth of social media in all parts of business. The Fourth Edition of Better Business continues to feature social media strategies and technologies in over 85% of its chapters, as well as significant updates to the technology chapter.

 

Better Business is is integrated with MyBizLab which gets students to interact with business, not just read about it. MyBizLab also assists instructors with their course prep, making it convenient to access and assign modern, interactive resources.

 

Also available with MyBizLab.

MyBizLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.



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From the Publisher

NOTE: You are purchasing a standalone product; MyBizLab does not come packaged with this content. If you would like to purchase both the physical text and MyBizLab search for ISBN-10:  0134088506/ISBN-13:  9780133920581. That package includes ISBN-10:  0133920585/ISBN-13: 9780133920581 and ISBN-10: 0133935485 /IS...

Michael R. Solomon, PhD, Contributing Editor Michael R. Solomon is professor of marketing and director of the Center for Consumer Research in the Haub School of Business at Saint Joseph’s University in Philadelphia. He also is professor of consumer behaviour at the Manchester School of Business, The University of Manchester, U.K. M...

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Format:PaperbackDimensions:600 pages, 10.7 × 8.4 × 0.9 inPublished:January 6, 2015Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0133920585

ISBN - 13:9780133920581

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Extra Content

Table of Contents

About the Authors  

Acknowledgments  

Reviewers  

New to the Third Edition  

Letter from the Authors  

Prologue  

PART 1     Looking at the Business Environment  

CHAPTER 1 Business Basics  

CHAPTER 2 Economics and Banking  

CHAPTER 3 Ethics in Business  

CHAPTER 4 Business in a Global Economy  

MINI CHAPTER 1 Business Law  

PART 2     Starting and Structuring a Business  

CHAPTER 5 Small Business and the Entrepreneur  

CHAPTER 6 Forms of Business Ownership  

MINI CHAPTER 2 Constructing an Effective Business Plan  

PART 3     Managing a Business and Employees  

CHAPTER 7 Business Management and Organization  

CHAPTER 8 Motivation, Leadership, and Teamwork  

CHAPTER 9 Human Resource Management  

CHAPTER 10 Online Business and Technology  

CHAPTER 11 Production, Operations, and the Supply Chain  

MINI CHAPTER 3 Business Communications  

PART 4     Principles of Marketing  

CHAPTER 12 Marketing and Consumer Behavior  

CHAPTER 13 Product Development and Pricing Strategies  

CHAPTER 14 Promotion and Distribution  

MINI CHAPTER 4 Finding a Job  

PART 5     Principles of Finance  

CHAPTER 15 Financing and Tracking Business Operations  

CHAPTER 16 Investment Opportunities in the Securities Market  

MINI CHAPTER 5 Personal Finance  

Appendix  

Reference Notes  

Glindex  

Answer Key