Better PowerPoint (R): Quick Fixes Based On How Your Audience Thinks by Stephen M. Kosslyn

Better PowerPoint (R): Quick Fixes Based On How Your Audience Thinks

byStephen M. Kosslyn

Paperback | September 18, 2010

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Giving good presentations is not just common sense. Cognitive neuroscientist Stephen M. Kosslyn shows how to make presentations work better based on how our brains work. Where many books focus on how to create a first draft, Better PowerPoint gives you quick steps to improve one you alreadyhave. * 8 key rules that are easy to remember and use * Clear principles about how to design effective slides based on well-established scientific data * Quick steps to sharpen and strengthen your presentation * Easy-to-use checklists guide you through each aspect of your presentation * Chapters are structured to help you prioritize the most effective edits * Memorable examples and illustrations to show what works, and what doesn't * Lessons in what to fix can also help you create better first drafts faster. If you have a PowerPoint presentation that is not giving you the results you want, take advantage of what scientific research can tell you about how your audience is seeing and thinking about what you have to say.

About The Author

Stephen M. Kosslyn is Chair of the Department of Psychology and John Lindsley Professor of Psychology at Harvard University. A leading authority on the nature of visual mental imagery and visual communication, he has received numerous honors for his work in this field. His previous books include Clear and to the Point, Image and Mind,...
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Details & Specs

Title:Better PowerPoint (R): Quick Fixes Based On How Your Audience ThinksFormat:PaperbackDimensions:160 pages, 8.25 × 5.5 × 0.68 inPublished:September 18, 2010Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195376757

ISBN - 13:9780195376753

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Table of Contents

1. The no-stress approach2. Put your message front and center3. Make text clear and legible4. Provide informative labels, titles, and keys5. Present bullets as nuggets and landmarks6. Include graphics that stimulate and inform7. Use color and texture to organize and to emphasize8. Use transitions and animation to direct attention9. Add sound to alert the audience and to paint a picture10. Use tables to organize and summarize11. Be clear with charts, diagrams, and maps12. Make a point with graphs13. Training intuitions