Beyond Buzz: The Next Generation of Word-of-Mouth Marketing by Lois KellyBeyond Buzz: The Next Generation of Word-of-Mouth Marketing by Lois Kelly

Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

byLois Kelly

Paperback | March 26, 2007

Pricing and Purchase Info

$22.24 online 
$24.99 list price save 11%
Earn 111 plum® points

Prices and offers may vary in store

Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

Gold prize winner for best marketing book (tie), 2008 Axiom/Inc Magazine awards Finalist, 2008 Berry-American Marketing Association Book Prize It's official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message -- because without it, even the loudest buzz will soon die down. Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation. Filled with insightful examples of conversational marketing at work, Beyond Buzz gives readers the tools and inspiration they need to create an effective and interesting conversational theme that will engage their customers and take their marketing to a whole new level. Without the right message in place, word of mouth marketing will never live up to its promise. This innovative and practical book shows readers how to ignite people's interest...and generate much more than buzz.
Lois Kelly (Cumberland, RI) is the founder of Foghound, a strategic communications consulting firm specializing in branding, whose clients have included Sun Microsystems, FedEx, and others. Previously, she was Senior Vice President of The Weber Group, one of the largest PR firms in the world. Her articles have appeared in USA Today, T...
Loading
Title:Beyond Buzz: The Next Generation of Word-of-Mouth MarketingFormat:PaperbackDimensions:240 pages, 9.25 × 6.13 × 0.68 inPublished:March 26, 2007Publisher:AmacomLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0814416756

ISBN - 13:9780814416754

Reviews