Beyond Entrepreneurship: Turning Your Business Into An Enduring Great Company

Paperback | September 21, 1995

byJames Collins, William C. Lazier

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“This is a hands-on guide to making your company a compelling marketplace force.”—Industry Week  

Every great company, no matter how large or small, has as its core a compelling vision. Beyond Entrepreneurship explains step by step how any firm can develop this vision and achieve enduring greatness. It provides a complete blueprint for steering your company to success.

Packed with real-world examples of firms that have grown and attained corporate greatness—including Nike, L.L. Bean, Mrs. Fields’ Cookies, Sony, and FedEx—this inspirational yet practical book . . .

·         Covers in depth the five key elements common to all great enduring companies
·         Shows how to lay a foundation for greatness while a company is still small and adaptable . . . how to set values, purpose, and mission, and instill them into the very roots of your organization
·         Demonstrates how to develop the most effective leadership style for your specific situation
·         Shows how to translate vision into effective day-to-day business tactics –and how to foster consistent tactical excellence in everything your company does
·         Explains how to resolve the critical strategic issues faced by every small and mid-sized firm
·         Prevents a set of concepts—and a host of practical techniques—for stimulating creativity and maintaining innovation as the company evolves

Beyond Entrepreneurship is a blueprint for becoming great.” –Entrepreneur Magazine 

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From Our Editors

This inspiring work provides entrepreneurs with building blocks to help their companies sustain high performance, play a leadership role in their industries, and remain great for generations. Includes plenty of real-world examples drawn from Nike, L.L. Bean, Wal-Mart, Federal Express, and other success stories.

From the Publisher

“This is a hands-on guide to making your company a compelling marketplace force.”—Industry Week   Every great company, no matter how large or small, has as its core a compelling vision. Beyond Entrepreneurship explains step by step how any firm can develop this vision and achieve enduring greatness. It provides a complete blueprint for...

James C. Collins holds B.S. and M.B.A. degrees from Stanford University. A visiting professor of business administration at Stanford Graduate School of Business, Collins is a management consultant. He has written several articles for the Harvard Business Review, Inc., Fortune magazine, California Management Review and Stanford Magazine...

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Format:PaperbackDimensions:272 pages, 9.1 × 6 × 0.6 inPublished:September 21, 1995Publisher:Penguin Publishing Group

The following ISBNs are associated with this title:

ISBN - 10:0133815269

ISBN - 13:9780133815269

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From Our Editors

This inspiring work provides entrepreneurs with building blocks to help their companies sustain high performance, play a leadership role in their industries, and remain great for generations. Includes plenty of real-world examples drawn from Nike, L.L. Bean, Wal-Mart, Federal Express, and other success stories.