Beyond Entrepreneurship: Turning Your Business Into An Enduring Great Company

September 21, 1995|
Beyond Entrepreneurship: Turning Your Business Into An Enduring Great Company by James Collins
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“This is a hands-on guide to making your company a compelling marketplace force.”—Industry Week  

Every great company, no matter how large or small, has as its core a compelling vision. Beyond Entrepreneurship explains step by step how any firm can develop this vision and achieve enduring greatness. It provides a complete blueprint for steering your company to success.

Packed with real-world examples of firms that have grown and attained corporate greatness—including Nike, L.L. Bean, Mrs. Fields’ Cookies, Sony, and FedEx—this inspirational yet practical book . . .

·         Covers in depth the five key elements common to all great enduring companies
·         Shows how to lay a foundation for greatness while a company is still small and adaptable . . . how to set values, purpose, and mission, and instill them into the very roots of your organization
·         Demonstrates how to develop the most effective leadership style for your specific situation
·         Shows how to translate vision into effective day-to-day business tactics –and how to foster consistent tactical excellence in everything your company does
·         Explains how to resolve the critical strategic issues faced by every small and mid-sized firm
·         Prevents a set of concepts—and a host of practical techniques—for stimulating creativity and maintaining innovation as the company evolves

Beyond Entrepreneurship is a blueprint for becoming great.” –Entrepreneur Magazine 
James Collins is a student and teacher of leadership and what makes great companies tick. Having invested a quarter century of research into the topic, he has authored or coauthored six books that have sold in total more than 10 million copies worldwide.Driven by a relentless curiosity, Jim began his research and teaching career o...
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Title:Beyond Entrepreneurship: Turning Your Business Into An Enduring Great Company
Format:Paperback
Product dimensions:256 pages, 9 X 6 X 0.66 in
Shipping dimensions:256 pages, 9 X 6 X 0.66 in
Published:September 21, 1995
Publisher:Penguin Publishing Group
Language:English
Appropriate for ages:All ages
ISBN - 13:9780133815269

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