Beyond Hofstede: Culture Frameworks for Global Marketing and Management

Hardcover | August 15, 2009

EditorCheryl Nakata

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Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevance in light of culture’s increasing complexity due to globalization has been questioned. In this book, alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

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Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevance in light of culture’s increasing complexity due to globalization has been questioned. In this book, alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management...

CHERYL NAKATA is Associate Professor of Marketing and International Business at the University of Illinois at Chicago. This book is motivated by her interest in cultural understanding for businesses. Her award-winning research has appeared in leading journals and books. She was a marketing research manager in and consultant to Fortune...

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Kobo ebook|Jul 16 2009

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Format:HardcoverDimensions:256 pages, 8.5 × 5.5 × 0.69 inPublished:August 15, 2009Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:023020239X

ISBN - 13:9780230202399

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Table of Contents

PART I INTRODUCTION AND OVERVIEW
1. Going Beyond Hofstede: Why We Need to and How; C.Nakata
PART II REVIEWS AND CRITIQUES OF CULTURE FRAMEWORKS
So What Kind of Atheist Are You? Exploring Cultural Universals and Differences; P.Christopher Earley
Beyond Hofstede: Challenging the Ten Commandments of Cross-Cultural Research; V.Taras & P.Steel
Culture Theories in Global Marketing: A Literature-Based Assessment; C.Nakata & E.Izberk-Bilgin
PART III CONCEPTUALIZATIONS OF THE CULTURE PROBLEM
Culture in Context: New Theorizing for Today’s Complex Cultural Organizations; M.Yoko Brannen
Reflexive Culture’s Consequences; S.Askegaard, D.Kjeldgaard, & E.J.Arnould
PART IV EXTENSIONS OF AND ADVANCES IN CULTURE FRAMEWORKS
Impact of Culture on Cross-Cultural Research; S.P.Douglas & C.Samuel Craig
Conceptualizing Culture as Communication in Management and Marketing Research; W.L.Adair, N.R.Buchan & X.Chen
Cultural Influence on Consumer Motivations: A Dynamic View; D.A.Briley
PART V ALTERNATIVE CULTURE FRAMEWORKS AND PERSPECTIVES
Shifting Perspectives: Multiple Cultures and Community Embeddedness in an Anglo-German MNC; F.Moore
Using Mental Models to Study Cross-Cultural Interactions; L.A.Liu & C.Dale
PART VI REFLEXIVE CONSIDERATIONS
Reflexive Considerations of Culture Theories in Global Marketing; C.Nakata
INDEX