Beyond The Symbol: Thoughts On A Broader Visual Language: Design By Thinking

March 1, 2021|
Beyond The Symbol: Thoughts On A Broader Visual Language: Design By Thinking by Ken Cato
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Paperback
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There is often little difference between the communications of corporations within any given industry sector. The reliance for recognition more often is the responsibility of the trademark. This volume gives insight to a method of broader visual language that reduces this reliance and gives more opportunity for corporations to respond to business change, increasing product ranges and gaining higher visibility. This is not about advertising; it''s about utilizing existing budgets for a strong, more visible result. Beautifully packaged and designed, and richly illustrated with insightful commentary from an international body of peers, this book harnesses the thinking and philosophies behind some of the world''s most influential practitioners in the visual language fields. Also available: One Hundred and Fifty Thoughts About Trademarks, Symbols, and Logotypes ISBN 9781864706666 One Hundred Thoughts About Corporate and Brand ISBN 9781864706659 Recognise Me ISBN 9781864706642
Dr Kenneth W Cato AO is an Australian designer with an international reputation. He is Chairman of Cato Brand Partners, established in Melbourne in 1970 and with partner offices in 20 cities across the globe. As a graphic designer, his work has earned him an international reputation and encompasses all facets of corporate and brand man...
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Title:Beyond The Symbol: Thoughts On A Broader Visual Language: Design By Thinking
Format:Paperback
Product dimensions:128 pages, 8.25 X 5.75 X 0.68 in
Shipping dimensions:128 pages, 8.25 X 5.75 X 0.68 in
Published:March 1, 2021
Publisher:Images Publishing Dist A/C
Language:English
Appropriate for ages:All ages
ISBN - 13:9781864706673

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