Big Business: The European Experience in the Twentieth Century by Youssef CassisBig Business: The European Experience in the Twentieth Century by Youssef Cassis

Big Business: The European Experience in the Twentieth Century

byYoussef Cassis

Paperback | May 1, 1999

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This is a major comparative study of big business in the three dominant European nations across the 20th century. In particular the author looks at the character and performance of the major companies in each country at five snapshot moments through the century. In so doing he offers a broadand sweeping analysis of European business amply supported by a wealth of empirical data. Cassis view often challenges widely held assumptions about, for example, entrepreneurial failure in Britain; the relationship between big business and the Nazis in Germany; and the rebuilding of France in the post war period. To fill out his story Cassis looks closely at the role and charcter of the business elites in each country and and their relationship with wider social and political developments. The book will be essential reading for anyone interested in the development of European business and the links between business practice and the wider social and political environment in each country.
Youssef Cassis is joint editor of the Financial History Review (CUP). He is Visiting Research Fellow in the Business History Unit at the London School of Economics and is Professor in the Department of Economic History at the University of Grenoble.
Title:Big Business: The European Experience in the Twentieth CenturyFormat:PaperbackPublished:May 1, 1999Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0198296061

ISBN - 13:9780198296065

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Table of Contents

Part I: Big Business1. The World of Big Business before 19142. From the 1920s to the 1950s3. Recent DevelopmentsPart II: Performances4. Profits and Profitability5. SurvivalPart III: Business Leadership6. Competences7. Decision-makingPart IV: Business, Society, and Politics8. Wealth, Status, and Power before 19149. Business Elites in Contemporary EuropeConclusionAppendixReferences

Editorial Reviews

"This is an impressive, thoughtful business history..." "Cassis's book throws a strong beam of light on big business in Europe in the twentieth century. It should be required reading for business historians." Mira Wilkins, Besprechungen, 1999