Big Data, Big Dupe: A Little Book About A Big Bunch Of Nonsense

byStephen Few

February 1, 2018|
Big Data, Big Dupe: A Little Book About A Big Bunch Of Nonsense by Stephen Few
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"Big Data, Big Dupe" is a little book about a big bunch of nonsense. The story of David and Goliath inspires us to hope that something little, when armed with truth, can topple something big that is a lie. This is the author’s hope. While others have written about the dangers of Big Data, Stephen Few reveals the deceit that belies its illusory nature. If “data is the new oil,” Big Data is the new snake oil. It isn’t real. It’s a marketing campaign that has distracted us for years from the real and important work of deriving value from data.
Stephen Few is the founder of the IT consultancy Perceptual Edge. With 35 years of experience in the field, he harbors an ardent love/hate relationship with IT. The world is inundated with far too many unneeded and poorly designed IT products. The great promise of IT is being undermined by an irresponsible industry and poorly skilled p...
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Title:Big Data, Big Dupe: A Little Book About A Big Bunch Of Nonsense
Format:Paperback
Product dimensions:96 pages, 9 X 6 X 0.4 in
Shipping dimensions:96 pages, 9 X 6 X 0.4 in
Published:February 1, 2018
Publisher:Analytics Press
Language:English
Appropriate for ages:All ages
ISBN - 13:9781938377105

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