Big Data – Challenges for the Hospitality Industry by Michael Toedt

Big Data – Challenges for the Hospitality Industry

byMichael Toedt

Kobo ebook | April 9, 2013

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Hotel companies who are able to deal with Big Data will create a sustainable competitive advantage. But what is Big Data and how can we use it in the Hospitality Industry? What is the distinctive value and what are key areas for a successful implementation? Michael Toedt explains in this book the biggest hurdle – the lack of knowledge within the senior management and the willingness to implement the necessary changes – and gives hoteliers recommendations to avoid the main failures.
Title:Big Data – Challenges for the Hospitality IndustryFormat:Kobo ebookPublished:April 9, 2013Publisher:epubli GmbHLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:384425319X

ISBN - 13:9783844253191

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