Big Data – Challenges for the Hospitality Industry by Michael Toedt

Big Data – Challenges for the Hospitality Industry

byMichael Toedt

Kobo ebook | April 9, 2013

Pricing and Purchase Info


Prices and offers may vary in store

Available for download

Not available in stores


Hotel companies who are able to deal with Big Data will create a sustainable competitive advantage. But what is Big Data and how can we use it in the Hospitality Industry? What is the distinctive value and what are key areas for a successful implementation? Michael Toedt explains in this book the biggest hurdle – the lack of knowledge within the senior management and the willingness to implement the necessary changes – and gives hoteliers recommendations to avoid the main failures.
Title:Big Data – Challenges for the Hospitality IndustryFormat:Kobo ebookPublished:April 9, 2013Publisher:epubli GmbHLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:384425319X

ISBN - 13:9783844253191