Big Game Bigger Impact: How the Bay Area Redefined the Super Bowl Experience and the Lessons That Can Apply to Any Business by Pat GallagherBig Game Bigger Impact: How the Bay Area Redefined the Super Bowl Experience and the Lessons That Can Apply to Any Business by Pat Gallagher

Big Game Bigger Impact: How the Bay Area Redefined the Super Bowl Experience and the Lessons That…

byPat Gallagher, Stephanie Martin

Paperback | May 18, 2017

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In 2014, a small team of San Francisco Bay Area residents was assembled to work on what would be the biggest Super Bowl the NFL had ever staged - the milestone Super Bowl 50. The first Super Bowl in the Bay Area in more than 30 years, there was no municipal purse to tap, nor any roadmap to follow: this group had to develop its own playbook.In Big Game Bigger Impact authors Pat Gallagher and Stephanie Martin chronicle how the members of the San Francisco Bay Area Super Bowl 50 Host Committee came together with the region to not only host a Super Bowl, but also redefine the experience in the process. After the final whistle was blown, Super Bowl 50 was the most giving, most shared and most participatory Big Game to date. Former Host Committee colleagues, Gallagher and Martin provide an insider's look into lessons learned during the Host Committee's two-year run-up - lessons that could benefit any business - and how their culture helped to achieve a record-setting Super Bowl, both on and off the field.
Pat Gallagher is a pioneer in the sports, entertainment and visitor industries, and played a key role in the success of the landmark Super Bowl 50 Host Committee. Best known for his long career as the innovative "idea guy" for the San Francisco Giants, Gallagher is proud to have made the "fun business" his life's work.Stephanie Martin ...
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Title:Big Game Bigger Impact: How the Bay Area Redefined the Super Bowl Experience and the Lessons That…Format:PaperbackDimensions:228 pages, 8.5 × 5.5 × 0.48 inPublished:May 18, 2017Publisher:Motivational Press LLCLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1628654090

ISBN - 13:9781628654097

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Table of Contents

Foreword by Jim PlunkettPrefaceIntroductionThe Evolution of Super Bowl BiddingJoining the Bid Committee"We Do Things Here with A Twinkle in Our Eye"-Our Approach to Bidding on a Super BowlDetermining the Ask and Refining the PitchSetting Ourselves Apart from the CompetitionMaking an Impression"Doing God's Work"-Creating Our Vision and ValuesBuilding Our TeamArticulating Our VisionSetting Our Organizational ValuesPutting Our Values and Vision into Action-How We Hired"L Stands for Loser"-Breaking from Tradition Working with Partners: The Importance of Perspective and PatienceDefining Our Identity: Creating Our Name and MarkPatience is a Virtue and It Can Be Damn Hard Sometimes"Turning Over Rocks"-The Art of Partnership SalesThe First Dominoes are the Most ImportantTurning to Your NetworkWhen They Come to YouCare and Feeding of Partners"Creating the Secret Sauce"-Telling Our StoryCreating Shared VisionShaping the NarrativeBringing Our Story to Life-The Power of VideoPressure-Testing Our Messages"Building the Plane as We Flew"-Making Plans and Planning for ChangeCreating the PlanPlanning for a Legacy-The Making of the 50 FundBreaking Down Siloes"Only 70,000 People Get to Go to the Game"-Creating Opportunities for ParticipationInviting Partners into the Planning Process Creating the Regional Celebration PlanTaking the Celebration LocalDeveloping New Working Groups"What Could Possibly Go Wrong?"-Lessons from the FieldTurning on the Lights-New Orleans February 2013Knowing When to Pivot-New York / New Jersey February 2014Murphy's Law on Weather-Phoenix February 2015"The Clock Rules All"-Time to Get the Word OutLooking After all of Your StakeholdersConnecting with Fans (or Your Customer)Showcasing Your Values"Adult Supervision"-Taking the Magic of Super Bowl into the CommunityThe Making of the 50 TourKicking Off at Kick-off"Growing the Flock"-Developing Brand AmbassadorsVolunteer Recruitment: Creating the CallingGetting Oriented: Making Volunteers Part of Our TeamTapping into the Energy of Young Employees"Drinking from the Fire Hose"-When Leaders are Most NeededStepping Up as a LeaderCaring for the TeamRecognizing the TeamActive ListeningEmbracing Criticism"Using Tech for Not Only Tech's Sake"-The Search for Relevant Technology Weaving Technology into Our OrganizationDeveloping New SolutionsCreating a Connective Fan Experience"No One Wants to Know how the Sausage is Made"-Responding to the UnexpectedMoving on When Things Go WrongMaking the Tough CallsOwning Your Mistakes"Cleaning Up After the Elephants"-Time to Fulfill Our PromisesIncorporating Purpose in Public ExperiencesReturning to NormalSharing Our GratitudeTaking It All In"Giving Away the Game"-Why We Wrote This BookSuper Bowl 50 Results

Editorial Reviews

I know from experience greatness can be achieved through hard work, determination and coming together as a team, and that’s how the Bay Area community approached Super Bowl 50. Pat Gallagher and Stephanie Martin’s book recounts the amazing story of how it all happened, and at the same time offers valuable insight that can help any company build a championship team. You don’t have to love football to love this book.Jerry Rice, Pro Football Hall of Famer and 3-Time Super Bowl Champion I was proud to be part of the Super Bowl 50 Host Committee effort and even more proud of how the Bay Area community put on a Super Bowl experience of a lifetime. In the Bay Area, we know a lot about being champions, and with Super Bowl 50, we had the chance to shine once again; (Host Committee CEO) Keith Bruce and I could attest to that. In Big Game, Bigger Impact, Pat Gallagher and Stephanie Martin share the story of how our community came together and set the bar for how all future Super Bowls should be experienced.Steve Young, Pro Football Hall of Famer, 3-time Super Bowl Champion and Super Bowl XXIX MVPBig Game, Bigger Impact takes you behind the scenes for an insider's peek into how the power of sports can create positive change. Gallagher and Martin make a fascinating business case for corporate social impact. A must-read for any executive looking to grow their business in a community.Larry Baer CEO of the San Francisco GiantsFittingly set in California's Bay Area, a destination synonymous with innovation and creativity, Super Bowl 50 redefined the consumer experience for large-scale sports and entertainment events. Big Game, Bigger Impact tells the compelling story of an effort that paid dividends for California.Caroline Beteta, President & CEO, Visit CaliforniaThere’s nothing bigger than the Super Bowl. And there’s never been anything bigger than the 50th anniversary of the Super Bowl. It takes a real village to pull off something like that—a village of public and private sector giants! Big Game, Bigger Impact provides a fascinating look into what it took to accomplish something as big as the golden anniversary Super Bowl in a complicated city like San Francisco. It should be required reading for all organizers of world-class events.Former San Francisco Mayor Willie L. Brown, Jr. For Super Bowl 50, we established an ambitious goal of ‘redefining’ the Super Bowl experience. This book recounts the incredible story of how that all happened [during our three-year journey together]. Pat and Stephanie tell the inspiring story of how we accomplished our mission, and how the San Francisco Bay Area came together to ensure that Super Bowl 50 would set a new standard for global sporting events going forward. Keith BruceCEO & President, San Francisco Bay Area Super Bowl 50 Host CommitteeBig Game, Bigger Impact is the inspiring true story of how the San Francisco Bay Area community came together to redefine the Super Bowl experience. Pat Gallagher and Stephanie Martin shine a light on how amazing things can happen when people come together in partnership. This book is not only relevant for those looking at mega events, the lessons learned apply to those contemplating any business or community event or activity. Besides, it’s an intriguing read that provides life lessons for all of us. I highly recommend it!Joe D'AlessandroPresident & CEO, San Francisco Travel